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Media and its influence on politics. Mass Media. There are four types of mass media that impact voters Television – has sound bites (30-45 second small reports) Newspapers Radio Magazines. What are the preferred sources?. What is your preferred source of information?

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Presentation Transcript
mass media
Mass Media
  • There are four types of mass media that impact voters
  • Television – has sound bites (30-45 second small reports)
  • Newspapers
  • Radio
  • Magazines
what are the preferred sources
What are the preferred sources?
  • What is your preferred source of information?
  • What is your parents preferred source of information?
media s influence on public agenda
Media’s influence on public agenda
  • Media chooses what they report on, determines the issues the public see
  • Focus attention on certain issues
  • Tell people what to think about
  • Has a dramatic impact on what people perceive as news
  • Political leaders monitor news making sure they are up to date
media s influence on politics
Media’s influence on politics
  • Decline in importance of political parties
  • Candidates can appeal to public directly
  • Voters make their impressions form the image in the media
  • Voters here “sound bites” that catch their attention
limits on the media
Limits on the Media
  • Newspapers and magazines offer the most in-depth coverage
  • They offer more non-political information
  • People would rather watch or listen to entertainment than political affairs
  • People are selective in what they watch or listen to
propaganda
Propaganda
  • Technique of persuasion aimed at influencing individual or group behaviors
  • Name calling- saying something negative about your opponent
  • Card stacking- only one side of the story
  • Glittering Generalities- message sounds great, makes you want to be a part of something
  • Bandwagon- everyone is on board, you should be too
  • Plain Folks Appeal- this is the normal thing to do; just one of the guys