1 / 7

Key Terms and Metrics Chapter 13 Revenue Management and Marketing Accounting

Key Terms and Metrics Chapter 13 Revenue Management and Marketing Accounting. Ted Mitchell. Income Statement (Full Costing) Operating Statement (Direct Costing) Quantity of Units Sold, Q Selling Price per Unit, P Sales Revenue, P x Q = R Total Cost ( CoGS + Period Costs ), TC

suchin
Download Presentation

Key Terms and Metrics Chapter 13 Revenue Management and Marketing Accounting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Key Terms and Metrics Chapter 13 Revenue Management and Marketing Accounting Ted Mitchell

  2. Income Statement (Full Costing) • Operating Statement (Direct Costing) • Quantity of Units Sold, Q • Selling Price per Unit, P • Sales Revenue, P x Q = R • Total Cost (CoGS + Period Costs), TC • Net Profit, Z • Breakeven Price (Average Cost per Unit), BEP • Return on Sales or Net Profit Margin, ROS

  3. Variable Cost per Unit, V • Cost of Goods Sold, CoGS • Learning Curve or Experience Curve • Fixed Costs or Period Costs, Marketing Expenses for the Period, F • Marketing Expenses to Sales Ratio • Marketing Overheads, OH • Marketing Return on Sales, MROS • Return on Marketing Expense, ROME

  4. Breakeven Quantity, BEQ • Dollar Markup or Unit Contribution, P-V = M • Markup on Cost per Unit Sold, (P-V)/V = Mv • Markup on Price per Unit Sold, (P-V)P = Mp • Converting Markup on Cost to Markup on Price • Gross Contribution or Gross Margin,R- CoGS = G • Gross Return on Sales, G/R = GROS • Marketing Contribution or Profit after Promotion • Marketing Return on Sales, MROS • Return on Marketing Investment or Return on Marketing Expense, ROME

  5. Detailing the Marketing Expenses • Advertising Expenses, A • Consumer Promotions, CP • Sales Force Expenses, SF • Dealer Promotions, DP • Percentage of Advertising to Sales Revenue • Percentage of Consumer Promotion to Sales • Percentage of Sales Force Expense to Sales • Percentage of Dealer Promotion to Sales • Return on Individual Marketing Expenses

  6. Asset Turnover, R/I • Return on Assets or Investment, Z/I = (Z/R) x (R/I) Marketing Assets on the Balance Sheet • Inventory • Inventory Turnover = R / Inventory • Return on Inventory = Z/Inventory • Accounts receivable • Good Will

  7. Marketing Assets Not Recorded on the Balance Sheet • Brand Equity • Product Quality • Customer Satisfaction • Customer Retention and Loss Rates, Cr & LR • Life Span of the Average Customer Account • Market Share or Share of Market, S • Share of Voice • Share of Mind • Share of Heart • Share of Wallet

More Related