Alliance NOW Project A challenge for women and men who have the courage to believe in change

1. Progetto NOW Alliance Alliance NOW Project A challenge for women and men who have the courage to believe in change Gerace 7 September 2000 Associazione Alliance 2000 1

2. Team Comunicazione e Promozione Progetto NOW Alliance AllianceAn alliance for the development of enterprise and employment in rural areas Breathing new life into rural culture Alliance between local and international resources Innovative training - research - action models Creation of businesses capable of competing on international markets Role of women as teachers of change and facilitators of local and international networks for change 2 Associazione Alliance 2000

3. TeamComunicazione e Promozione Progetto NOW Alliance AllianceThe beneficiaries 49 young unemployed women Administrators and functionaries of local councils More than 100 businesses either currently operating or starting up Associazione Alliance 2000 3

4. Progetto NOW Alliance AllianceDevelopment of the action Aug. 1998 Jan.1998 • Formation of the Task Force • Awareness raising Feb. 2000 • Enterprise development Sept. 1997 • Research and development S u s t a i n a b i l i t y Associazione Alliance 2000 4

5. Team Comunicazionee Promozione Progetto NOW Alliance AllianceThe main results Creation of a nucleus of young women with tried-and-tested experience as facilitators and leaders of change brought together in the “Alliance 2000” association Identification and accompaniment along the path of entrepreneurial and managerial development of three territorial projects (Law 268/99 on the Routes of Wine and Local Products) Creation of 4 specialised sectors and launch of 42 new enterprises Drawing-up and launch of an “Environmental Quality Charter” in rural tourism districts Associazione Alliance 2000 5

6. Progetto NOW Alliance AllianceThe pilot territorial projects “The Route of Wine, Learning and Flavours” A path of food and wine in the Alto Marchesato Crotonese “The Route of Wine and Typical Mediterranean Products” Locride - Aspromonte “The Route of Woods and Wine” Monti Tiriolo - Reventino - Mancuso mountain communities 6

7. Progetto NOW Alliance Alliance action for the launch and development of enterprise 82 women decided on creating a business with their own family or network of friends, and more than 300 people committed to reconsidering their own entrepreneurial activities in order to transform them into solid and competitive businesses 7

8. Progetto NOW Alliance Alliance: from idea to project in vast halls, all over the region, 4 groups of female entrepreneurs went over their own personal histories, analysed important events and meetings, reflected on their own resources, developed their own vision of their professional and personal future and created a team Associazione Alliance 2000 8

9. Progetto NOW Alliance Four sectors hospitality and catering services agricultural food-production textiles and furnishings arts and crafts Associazione Alliance 2000 9

10. Progetto NOW Alliance WHO New businesses, and enterprises which are already up and running but with important needs in terms of support in focussing their business, putting together product ranges, using good organisational models and economic and financial management. Associazione Alliance 2000 10

11. Progetto NOW Alliance Alliance: enterprise developmenttraining/action intervention: the model Mentoring Communication Forum Thematic Workshops Action learning “Missions” of exploration and benchmarking Laboratories of creativity and planning Associazione Alliance 2000 11

12. Progetto NOW Alliance the model: workshops Business Planning Marketing Product/service strategy Cost control and pricing policy Business Organisation Internet & EC . Associazione Alliance 2000 12

13. the model: the workshops Production techniques and transformation of the agricultural food industry Bed&Breakfast Comunication High-quality hospitality in Calabria Sustainable rural tourism Associazione Alliance 2000 13

14. Progetto NOW Alliance Alliance: enterprise developmentBeneficiaries Family groups Groups of friends Individuals who manage or would like to manage activities in the wide spheres of tourism, agriculture and related sectors of production Associazione Alliance 2000 14

15. Progetto NOW Alliance Alliance: enterprise developmentTypical candidates owners intending to turn their houses into small rural hotels or B&Bs agrarian and agronomic experts and other agricultural technicians interested in creating parks and nurseries and in helping to conserve the environment logistic services cooperatives, jeep transport, boat and mountain-bike hire, tourist assistance ... Associazione Alliance 2000 15 Giugno2000

16. Progetto NOW Alliance Alliance for the institutional actorsActions Meeting with administrators of the pilot territories Sharing development projects Identifying administrators’ areas of direct responsibility Sharing monitoring of environmental indicators Proposing the Environmental Quality Charter Launching Local Agenda 21 processes Associazione Alliance 2000 16

17. Progetto NOW Alliance Alliance for the institutional actorsActions Alliance has developed according to a ‘snowball effect’ which identifies the innovative potential inherent in links of physical proximity, of family, or of other types, and transforms them into an innovative network thanks to a structured learning process based on a precise process of conception, planning and engineering. Associazione Alliance 2000 17