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LRG DIRECT MAIL - PowerPoint PPT Presentation


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Lead Research Group. LRG DIRECT MAIL. Official Any Color Gets Opened. Snap Pack: Official Check ? Customer Engagement Via Official Dialogue. Brown Craft Envelope: Pink Card insert Customer Engagement Via Official Dialogue. Ex: Top Performing “Snap Pack” Circa 2008 Statue of Liberty

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slide3

Official

  • Any Color
  • Gets Opened
slide4

Snap Pack: Official Check?

  • Customer Engagement Via Official Dialogue
  • Brown Craft Envelope:
  • Pink Card insert
  • Customer Engagement Via Official Dialogue
slide5

Ex: Top Performing “Snap Pack”

  • Circa 2008
  • Statue of Liberty
  • Official
  • Got Opened
slide6

Top Performing Snap Pack

  • Example
  • Unique Reference Code
  • Official Alert
slide7

Client Relations Management

  • Crm.LeadResearchGroup.com
  • User: Demo123
  • Pass: Demo123
  • Instant Information
  • Stop The Interrogation!
  • Credibility
slide9

Call Tracking

  • Kall8 Call Tracking
  • Independent Comp
  • Call Recordings
  • Real Time Reports
  • Geography Reports
  • Cost Per Lead
slide10

Kall8 Geography Report

  • Isolate Closing Area
  • Define Target Spends
  • Spend Money Where
  • It Makes Sense
slide11

The Net/Net - I Want Results!

  • 10,000 Mailers
  • 360 Calls
  • 3.6% Response
  • $13.88 Per Call
  • 10% Close
  • 36 Deals
  • Average $1000
  • Per deal
  • 36 Deals x $1000
  • =$36,000
  • $36,000 / $5000
  • =720% ROI
slide12

Track-N-Trace

  • Where’s My Mail?
  • Accutrace
  • Independent USPS
  • Tracking
  • Shows Drop Times
  • Real Time Delivery
  • Geography Reports
  • Delivery % Reports
slide13

Highly Responsive Data

The Best Part - No One is Mailing To It

Our proprietary data set model uses summarized credit info. along with dozens of databases to create a consumer overlaid compliant database. Our Algorithms Determine a likelihood of Debt Load, Potential Mortgage Lates, incomes, or anything you need. We will also Suppress your data against any other orders. This insures your data is FRESH.

  • Summarized Credit Information
  • Full National Change of Address (NCOA) Database
  • Coding Accuracy Support System (CASS) Scrub
  • Indicators: ARMS, Loan Amounts, Credit Card Lates, Loan Dates,
  • Rate Type,
  • Modeled Credit Score Range, Second TD Amounts, Age Groups
slide15

Sales Type: Assume!

  • The Beauty of mail is: They are Calling you! Have your salesman do less talking and more helping.
  • Talk About Company Achievements
  • Talk About Personal Achievements (Client Stories)
  • Talk About The Strength of The Product
  • Sample:
  • Hello - This is Matt, how are you today?
  • Great! Who do I have the pleasure of speaking with?
  • Perfect, well Cathy we specialize in reducing loan amounts and
  • rates without the need to refinance, we have a special program called…... Can I ask what made you call in today?
  • GET THEM INVESTED – Take Notes on Needs
slide16

LRGDirectMail.Com

  • Samples
  • Tracking Portal
slide17

DR: Specific / Quantifiable

Direct Mail Pros

  • Highly Filtered Data
  • Highest Quality Call
  • Low Call Cost If Done Right
  • Callers Are Educated (Readers)

Direct Mail Cons

  • Expensive If Done Wrong
  • 24 Hour Calls
  • USPS Unpredictable
  • Callers May Shop
slide18

Mail: Nutshell

Direct Mail Pros

  • Data Is Filtered
  • Highest Quality Call
  • Can Be Low Call Cost

Direct Mail Cons

  • Can Also Be Very Expensive
  • No Time Filters
  • USPS Unpredictable
  • Watch Out For:
  • “Murphy's Law”
  • Consistency is Key
  • Bad Drops Happen To the Best of Us
  • USPS Can Be Slow
  • Scripting is MOST IMPORTANT
  • 30-60% ARE Closable