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Dealing with the Press

Dealing with the Press

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Dealing with the Press

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  1. Dealing with the Press David Gravelle Physician Recruitment & Retention Officer Southern Georgian Bay Physician Recruitment Program

  2. NEWS PROMOTIONS ADVERTISING Dealing with the Press

  3. NEWS • Develop relationship with editor and/or reporter • Be ready with stories ideas or a photograph • Feed the animal • Do their work for them Dealing with the Press

  4. NEWS • It’s FREE • You CONTROL the SPIN • Develop a media PLAN and stick to it • Feed the ANIMAL!!! Dealing with the Press

  5. NEWS

  6. NEWS

  7. NEWS

  8. NEWS

  9. NEWS

  10. NEWS

  11. NEWS

  12. NEWS Need some STORY IDEAS? • Do a feature on your community visit program and the volunteers involved Dealing with the Press

  13. VISITING PHYSICIANS

  14. NEWS Need some STORY IDEAS? • Make a cheque presentation a story • Politicians love their picture in the paper Dealing with the Press

  15. POLITICIANS

  16. NEWS Need some STORY IDEAS? • Do profiles on your physicians ? • Marathoner • Triathlete • Olympic skier • Author Dealing with the Press

  17. PROMOTIONS • Create media partnerships • Involve the media • Develop projects for service clubs to support through the media

  18. PROMOTIONS

  19. PROMOTIONS RADIO PSA’s

  20. PARTNERSHIPS

  21. PARTNERSHIPS

  22. PARTNERSHIPS

  23. PARTNERSHIPS

  24. APPRECIATION WEEK

  25. APPRECIATION WEEK

  26. APPRECIATION WEEK

  27. ADVERTISING • Costs money • Buy into a program • Be Strategic • Learn to say NO! • Measure

  28. ADVERTISING

  29. ADVERTISING

  30. ADVERTISING

  31. NEWS MEDIA & DOCS • New clause in agreement regarding media campaign • News release (approved by the physician) and photo • Response to interview requests for up to six months. • Attend news conference to announce arrival. • Internal notice to staff • External notice to volunteers, sponsors, and municipal • stakeholders. • Profile in Physician Appreciation Week newspaper supplement, • on the physician recruitment website, and NSHA website. Dealing with the Press

  32. QUESTIONS? Dealing with the Press