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Discover Coach: Luxury Handbags, Accessories, and Footwear for the Fashion-Forward

Explore the exquisite collection of Coach products, including stylish handbags, women's accessories, key rings, watches, jewelry, footwear, and travel essentials. With prices starting at $118 for handbags and $98 for footwear, Coach combines classic American design with modern innovations and the highest craftsmanship standards. Shop in-store or online with locations across the United States, Canada, Australia, and more. Embrace the luxury and uniqueness of each Coach item, crafted from the finest leathers. Perfect for trendsetters seeking elegance and functionality.

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Discover Coach: Luxury Handbags, Accessories, and Footwear for the Fashion-Forward

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  1. Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West

  2. Product Assortment • Handbags • Women’s Accessories • Key rings • Watches • Jewelry, etc • Footwear • Legacy • Travel and Business • Men’s

  3. Price • Handbags $118 and up • Footwear $98-$248 • Sunglasses $148-$298

  4. Locations • The United States • Oregon • Portland • Bridgeport Village • Washington Square • As well as some department stores • Nordstrom • Macys • Outside the Unites States • Australia, Canada, Bahamas, China, Japan, Mexico, Thailand etc.

  5. Advertising Fashion Magazines Coach Catalog Coach Website In Store

  6. Website offers Screen Savers Wallpapers Horoscopes Suggests appropriate Coach bag. Gift Guide Lifestyle Website

  7. Company Background • Family-run workshop • Inspired by a baseball glove • New grains and colors, and modern materials were developed • Highest standards of workmanship and materials. • Classic part of the landscape of American design.

  8. Design Philosophy • Began with 12 bag designs • Each embodies classic and American style • Balance between aesthetics and functionality • Maximum efficiency, comfort and convenience • Consistency of color and texture • Selects only the top ten percent of leathers • Like fingerprints, no two grain patterns are alike • Every Coach product is original and unique!

  9. General Company Info • Company Profile:Coach, Inc. • Ticker:COH • Exchanges:NYSE2006 Sales:2,111,500,000 • Major Industry:DIVERSIFIED • Sub Industry:GENERAL DIVERSIFIED • Country:UNITED STATES • Employees:7500

  10. Target Market • Geographic • North America, as well as international consumers like Japan (emphasis—Coach Japan), China, and East Asia • Demographic • Women • Upper middle class • Teen chic product line segments younger adults and teens • Coach Legacy- opening two stores in the fall • Stylish shoppers (trend setters) • Limited items

  11. Coach Store Layout • Coach has built a strong presence in the U.S. • Layering of stylized visual and decorative elements • Subdued, indirect lighting • Direct, brighter lighting used for specific products

  12. Free-flow layout Increase space productivity On-shelf merchandising Coach Store Layout

  13. Reference • Wright Reports http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_189754104 • Coach www.coach.com • Coach Ads http://www.bwgreyscale.com/ads/coach.html

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