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CCT 300: Critical Analysis of Media

CCT 300: Critical Analysis of Media. Class 4: Critical Analysis and McCloud. Critical Analysis. What does this mean? How does one do it? “There are no rules…and here they are.” (McCloud, 2006). Major components. Clarity Accuracy Precision Relevance Depth Breadth Logic Significance

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CCT 300: Critical Analysis of Media

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  1. CCT 300: Critical Analysis of Media Class 4: Critical Analysis and McCloud

  2. Critical Analysis • What does this mean? • How does one do it? • “There are no rules…and here they are.” (McCloud, 2006)

  3. Major components • Clarity • Accuracy • Precision • Relevance • Depth • Breadth • Logic • Significance • Fairness

  4. Good traits to develop… • Humility vs. arrogance • Courage vs. cowardice • Empathy vs. Closemindedness • Autonomy vs. Conformity • Integrity vs. Hypocrisy • Perserverance vs. Laziness • Reason vs. Unfounded Distrust • Fairmindedness vs. Bias

  5. Representation in Comics • Moment • Frame • Image • Word • Flow (2006)

  6. Moment • Comics must represent transition visually • Comics must guide the reader’s sense of closure (or, leave the reader to guess the story…)

  7. Types of Moment Change • Moment-to-Moment • Action-to-Action • Subject-to-Subject • Scene-to-Scene • Aspect-to-Aspect • Non-Sequitur

  8. Differences in Representing Moment • North American/European comics vs. Japanese - content analysis shows different ratios of moment transition • Experimental comics also break with “standard” ratios

  9. Frame • Comics must focus reader’s attention on particular elements • Creating sense of place, position, focus • Similar to other visual media (e.g., film, photography)

  10. Framing elements • “Camera” angle • Distance and perspective • Detail (or lack thereof) • Symmetry and centering • Others?

  11. Image • Comics must represent characters, objects, environments, symbols • Or not - sometimes comics deliberately leave details vague to encourage reader participation in closure

  12. Image elements • Level of detail • Photorealism vs. iconography • Expression (especially facial expression) • Body Language

  13. Word • Comics mix visual and literal forms • Much more so than other visual media • A picture might equal 1000 words, but words can quickly contextualize and represent pictures

  14. Word/image interplay • Word specific • Image specific • Duo specific • Additive/intersecting • Interdependent • Parallel • Montage

  15. Flow • Comics as sequential art - sequence of images becomes important • Moment, frame, image, word work together to create (or sabotage) flow

  16. Flow issues • Cultural norms (e.g., North American/European - left to right - other cultures differ) • Breaking norms (experimental comics) • Extent to which creator guides flow

  17. Breaking the rules… • Culture jamming - what it is and what it does • Depends on understanding genre and either subverting 1) message or 2) form • Similar to experimental/alternative work in all genres

  18. Next Week… • Look at culture jamming sites - what works? What doesn’t?

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