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KPCB 2015 Internet Trends Report - Simplified & Designed. - PowerPoint PPT Presentation


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Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.

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KPCB 2015 Internet Trends Report - Simplified & Designed.


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    Presentation Transcript
    1. THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by

    2. The impact of Internet has been extraordinary and broad…but it’s just the beginning.

    3. 2,800,000,000 people now use the internet. (That’s 39% of the world!)

    4. of millennials say their smartphone never leaves their side. 87%

    5. Internet user growth and smartphone subscription growth is strong but slowing.

    6. A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government

    7. Internet Trends 2015

    8. Advertising Growth rates in mobile advertising for leaders is still high but slowing.

    9. Video viewing and 
 vertical viewing on 
 mobile is growing. Vertical viewing increased 29% compared to 5%
 5 years ago.

    10. Expect seamless integration of 
 “Buy” Buttons optimized for mobile. (Particularly with Twitter, Facebook and Google.) BUY

    11. Business Solutions A focus on doing things not just faster, but differently.

    12. Reinventing business processes through apps: Mail Clients Offline Payments Online Payments Business Analytics Human Resources

    13. Messaging and Communication “Messaging and notifications are the key components of every meaningful mobile app.”

    14. 6+ of 10 most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms.

    15. Asia’s messaging apps lead the way to show US companies what to do next. Kakao Talk WeChat Development of additional services and use as an e-commerce platform. LINE

    16. User-Generated Content Content is becoming increasingly user-generated and curated.

    17. Increasing amount of user-generated content Content Sharing Videogame Streaming Images Video Audio Stories Reviews

    18. Online Marketplaces Changes in connectivity and technology 
 are changing the ways people can work.

    19. Online platforms are enabling growth in product commerce and rapid growth in service commerce. Individuals can now do commerce in increasingly efficient ways.

    20. Drones Consumer drone use is global and rising rapidly.

    21. Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response

    22. Consumer Spending There is a lot of innovation in consumer spending categories.

    23. The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart

    24. China Innovation is alive and well.

    25. WeChat 549M users Paying 
 Utilities Booking Appointments Massive Scale and Engagement Major Video Distribution Channel Government Services Passport Applications

    26. Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 + + Retail Store Connection Remote Control 
 for Home Devices Smartphone

    27. India India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M.

    28. of India’s Internet traffic is through mobile. (Only second to Nigeria.)
 65% and 41% of India’s e-commerce is done through mobile.

    29. #1 Largest market 
 for monthly active users on WhatsApp #2 Second largest market for monthly active users on Facebook and LinkedIn +

    30. Top 10 Global Internet Public Market Leaders 2015 Market Value ($B)

    31. 1 2 3 4 5 Apple $764B Google $373B Alibaba $233B Amazon $199B Facebook $226B Salesforce.com 10$49B 6 $190B 7 $73B 8 $72B 9 $63B Tencent eBay Baidu Priceline

    32. Want to know more? Read the full report: www.kpcb.com/internet-trends

    33. You might also want to check out: SOURCES CONTENT
 http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/ SELECT ICONS medialoot.com google.github.io/material-design-icons/ www.stinsondesign.com @stinsondesign 1.888.960.9851