slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Marketing Concept PowerPoint Presentation
Download Presentation
The Marketing Concept

Loading in 2 Seconds...

play fullscreen
1 / 52

The Marketing Concept - PowerPoint PPT Presentation


  • 71 Views
  • Uploaded on

Quiz Show Review. The Marketing Concept. The Basic Idea. To Market to Market. Break It Down. Make a Plan. Whatever. 1. 1. 1. 1. 1. 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 4. 4. 4. 4. 4. 5. 5. 5. 5. 5. Topic 1 for 1.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Marketing Concept' - stian


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Quiz Show

Review

The Marketing Concept

slide2

The Basic Idea

To Market to Market

Break It Down

Make a Plan

Whatever

1

1

1

1

1

2

2

2

2

2

3

3

3

3

3

4

4

4

4

4

5

5

5

5

5

slide3

Topic 1 for 1

Question: The ______ states that businesses must do certain things in order to make a profit.

Check Your Answer

slide4

Topic 1 for 1

Answer: marketing concept

Back to the Game Board

slide5

Topic 1 for 2

Question: The marketing concept states that businesses must do what in order to make a profit?

Check Your Answer

slide6

Topic 1 for 2

Answer: satisfy customers wants and needs

Back to the Game Board

slide7

Topic 1 for 3

Question: _________ buy the product.

Check Your Answer

slide8

Topic 1 for 3

Answer: customers

Back to the Game Board

slide9

Topic 1 for 4

Question: Who uses the product?

Check Your Answer

slide10

Topic 1 for 4

Answer: consumers

Back to the Game Board

slide11

Topic 1 for 5

Question: A market is________.

Check Your Answer

slide12

Topic 1 for 5

Answer: All the potential customers that have common wants and needs and are willing and able to buy.

Back to the Game Board

slide13

Topic 2 for 1

Question: The word market has two definitions. The second one describes it as __________.

Check Your Answer

slide14

Topic 2 for 1

Answer: Total sales of a product category. Ex: soft drink market.

Back to the Game Board

slide15

Topic 2 for 2

Question: What is target marketing?

Check Your Answer

slide16

Topic 2 for 2

Answer: Focusing all marketing decisions on a very specific group of people you want to reach.

Back to the Game Board

slide17

Topic 2 for 3

Question: Companies develop a ________ ________ in order to identify their target market.

Check Your Answer

slide18

Topic 2 for 3

Answer: customer profile

Back to the Game Board

slide19

Topic 2 for 4

Question: What is the process of companies investigating and gathering information about their potential target market called?

Check Your Answer

slide20

Topic 2 for 4

Answer: market research

Back to the Game Board

slide21

Topic 2 for 5

Question: What are 2 methods of market research that you are familiar with from class?

Check Your Answer

slide22

Topic 2 for 5

Answer: surveys and questionnaires

Back to the Game Board

slide23

Topic 3 for 1

Question: Analyzing a market by specific characteristics in order to create a target market is called _______.

Check Your Answer

slide24

Topic 3 for 1

Answer: market segmentation

Back to the Game Board

slide25

Topic 3 for 2

Question: What are the four ways to segment a market?

Check Your Answer

slide26

Topic 3 for 2

Answer: demographics, psychographics, geographics and product benefits

Back to the Game Board

slide27

Topic 3 for 3

Question: Statistics about the physical characteristics of a population are called ______, and the four main categories are____,____,____ and ____.

Check Your Answer

slide28

Topic 3 for 3

Answer: demographics and age, gender, income, ethnic background.

Back to the Game Board

slide29

Topic 3 for 4

Question: What people value, their attitudes and life-styles are known as _________.

Check Your Answer

slide30

Topic 3 for 4

Answer: psychographics

Back to the Game Board

slide31

Topic 3 for 5

Question: What do geographics, demographics, product benefits and psychographics have in common?

Check Your Answer

slide32

Topic 3 for 5

Answer: They are methods to segment a market.

Back to the Game Board

slide33

Topic 4 for 1

Question: Your strategy for marketing a product is called the ______ _______.

Check Your Answer

slide34

Topic 4 for 1

Answer: marketing mix

Back to the Game Board

slide35

Topic 4 for 2

Question: The marketing mix is known as the _____ _____.

Check Your Answer

slide36

Topic 4 for 2

Answer: The four P’s

Back to the Game Board

slide37

Topic 4 for 3

Question: Name the 4 P’s.

Check Your Answer

slide38

Topic 4 for 3

Answer: product, price, place, promotion

Back to the Game Board

slide39

Topic 4 for 4

Question: T or F

Selecting an appropriate name for a new snack food is a product strategy.

Check Your Answer

slide40

Topic 4 for 4

Answer: true

Back to the Game Board

slide41

Topic 4 for 5

Question: Deciding how you will advertise a product is a _______ strategy.

Check Your Answer

slide42

Topic 4 for 5

Answer: promotion

Back to the Game Board

slide43

Topic 5 for 1

Question: What is disposable income?

Check Your Answer

slide44

Topic 5 for 1

Answer: What’s left of the money you’ve earned after taxes.

Back to the Game Board

slide45

Topic 5 for 2

Question: What is discretionary income?

Check Your Answer

slide46

Topic 5 for 2

Answer: What’s left of the money you’ve earned after you have paid for life’s necessities. (Fun Money!)

Back to the Game Board

slide47

Topic 5 for 3

Question: Product, price, place and promotion strategies:

a. comprise the marketing mix

b. are known as the 4 P’s

c. Must all be directed at a target market in order to achieve success

d. All of the above

Check Your Answer

slide48

Topic 5 for 3

Answer: d

Back to the Game Board

slide49

Topic 5 for 4

Question: Baby Boomers were born from _____ to _____ and are the _______ category of consumers.

Check Your Answer

slide50

Topic 5 for 4

Answer: 1948-1964 , the largest category

Back to the Game Board

slide51

Topic 5 for 5

Question: Daily Double!

The owner of a store decides what items will be carried and how they will be advertised. The manager plans the other two strategies. What are they?

Check Your Answer

slide52

Topic 5 for 5

Answer: price and place

Back to the Game Board