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International Strategy & Multinational Corporation

International Strategy & Multinational Corporation. Course Presentation 2016-2017. Who ?. Salvatore Sciascia. Email: ssciascia@liuc.it Facebook page: https://www.facebook.com/prof.salvatore.sciascia/

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International Strategy & Multinational Corporation

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  1. International Strategy & Multinational Corporation Course Presentation 2016-2017

  2. Who? Salvatore Sciascia • Email: ssciascia@liuc.it • Facebook page: https://www.facebook.com/prof.salvatore.sciascia/ • Google scholarprofile: https://scholar.google.it/citations?user=WJ-9YLwAAAAJ&hl=it

  3. Topics Enviroment Strategy Organization Entry Strategy & Alliances Culture Ethics HRM Book Hill, C.W.L., International Business: Competing in the Global Marketplace, 10th Edition, McGraw-Hill, 2015. What?

  4. What? Book • An italian version of the book is available!! • However, the chapter on Human Resources Management (HRM) has not been translated

  5. Why? • Youmay be employed by a multinational corporation • Ifyouwill be employed by a SME, internationalstrategieswill be crucial • Ifyouwilllaunch a start-up, itcoulbe a «born global»

  6. Why?

  7. When and Where? • Fridaymorning (usually… 3 exeptions are in boldin the detailedprogram) • The classroomisflexible: please, check the LIUC schedule • Virtual room for coursematerials in MyLIUC

  8. How? • Lectures + Case discussions • The 3 cases to be discussed are included in a documentuploadedamong the coursematerials. Bringit with you in class • P&G • Black and Decker • Diebold • Written Group Work + Presentation • "Tell me, and I willforget.Show me, and I mayremember.Involve me, and I willunderstand."Confucius, 450 b.C.

  9. Detailed Program

  10. Examination NON ATTENDEES WrittenExam to be taken either on December16 or in any other subsequent session during the academic year • ATTENDEES • Written Group Work to be • delivered on November 25 • presentedeither on November 25 or December 02 ATTENDEES Sincethisis a «1 shot» evaluation, attendeeshavealso the possibility to refuse the markreceived and take the writtenexamas non attendees

  11. Non attendees The writtenexamrefers to • 7 Chapters from Hill • 5 Chapters from Lasserre • Global Strategic Alliances • Global M&A • Global Operations • Global Innovation • Global Trends Lasserre, P., Global Strategic Management, Palgrave – MacMillan, 2012

  12. Attending the course • The professor willnotcheckyourpresence in class: attending the courseisyourresponsability • Learning by attending the courseis more effectivethanlearningthrough the pages of the book – for severalreasons • Ifyou decide to follow the course • notes are crucial: ifyouskip a lecture, ask notes to yourcollegues • flexibility on course schedule isrequested • youcan’tforgetthatyourwrittengroup work has 2 precise deadlines • the professor willnotinterveneinto the dynamics of the group – develop an integrationcapabilityis part of the learningexperience

  13. Group Work • Choose a company in order to analyze and evaluateinternationalstrategicchoices • Large firms • Fast growingfirms • Wellknownfirms • Youcan’tchoose: Campari, Coca Cola, Yoox, Adidas, Starbucks, Tod’s, Pirelli, Tesla, Pandora, H&M, Aeropostale, Mc Donald’s, Zara, Blackberry(selected last year)

  14. Group Work • Define a group of 6-7 students (mix backgrounds!) • Teams’ composition and company of analysis are to be notified to in class to the professor for approval (beforeOctober 7) • The title of the groupprojectisdefined on a FIFO (FCFS) policy

  15. Group Work • The output should be structured in 7 sections • A brief overview of the company • Results • Competitive Situation • Strategic Choices • OrganizationalChoices • Otherspecificissues (ethics/culture/entry strategies etc.) IF theyinfluencedresults • Conclusions

  16. Group Work • Look for information on internet and in the library (electronic first! Data Bases of articlesavailable!) • The expected output is a .ppt file (20-30 slides) to be presented in 20 minutes; you are free to choose the groupmembersthatwillpresent the work • You are invited to use the space under the slides Files and papers are expected to be delivered on November 25in order to be consideredattendees

  17. Group Work • Deliver the document in twoforms: printed + .ppt file • Only on November 25 youwilldiscoverwhichgroupwillpresent on the sameday or later. The date of presentationdoesnotinfluence the evaluation (youalldeliver the document on the sameday)

  18. A hard work, but…

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