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Alexis of AlexisGrant.com asked about best practices for email marketing. In this episode, Steve gives a behind-the-scenes look at how he markets his habit books via email.
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Email Marketing Email Marketing What are the Best Email Marketing Practices as an Author? Episode 07 of the Self-Publishing Self-Publishing Questions Questions Podcast
Question: Question: Alexis of AlexisGrant.com asked about best practices for email marketing.
TAKEAWAYS Key Email marketing is thelifebloodof most book-based business marketing, but there’s a lot that goes into it.
TAKEAWAYS Key #1 Create an attractive lead magnet, or something you give to people who sign up for your email list.
TAKEAWAYS Key #2Collect email addresses & market to your subscribers: AWeber, LeadPages and an opt-in box
TAKEAWAYS Key #3Send traffic to your landing page: Kindle books, SlideShare, Twitter, Facebook, and Pinterest
TAKEAWAYS Key You must figure out how to get more subscribers without increasing your traffic.
TAKEAWAYS Key You must figure out how to get more subscribers without increasing your traffic. There are 3 Ways to do this:
TAKEAWAYS Key #1 Switch your offer. If you currently offer a free book, consider offering a free audiobook to see if more people subscribe.
TAKEAWAYS Key #2 Test your templates. LeadPages allows you to easily switch the templates on your landing pages.
TAKEAWAYS Key #3 Test new headlines. Opt-in rates sometimes increase by 5 to 10 percent with a simple headline change.
TAKEAWAYS Key Autoresponders are another important tool for email marketing.
TAKEAWAYS Key Do an introductory autoresponder sequence with light offers. Send a short introductory message, a personal message, and a list of tips and tools.
TAKEAWAYS Key Send subscribers broacast messages to let them know what is going on with your business.
TAKEAWAYS Key - When you release a new book - When there is a new post on on your blogs - When you're offering free or discounted content - When you want to poll your audience or solicit questions from readers.
Biggest Takeaway: Biggest Takeaway: Focus on getting more subscribers! Switch your offer. Test your templates and new headlines.
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