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Utilize data for successful project management, evaluation, and advocacy. Learn to assess community needs, manage and improve projects, evaluate impact, and market effectively. This comprehensive guide explains the process of needs assessment and provides tools for effective data collection and analysis.
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Data: The Key Ingredient in a Successful Project ILEAD USA, March 28, 2013
Use data to… • Assess community needs • Manage and continuously improve your project • Evaluate your project’s impact • Market and advocate
Needs Assessment Needs assessment “is a systematic process of collecting, organizing, and analyzing data about the library and its environment. It is designed to assist the administrator in choosing from alternative patterns of satisfying [patrons’] information needs and interests.” -Grover, Greer, & Agada (2010)
Needs Assessment • Problem statement • How do you know there’s a problem? • What data and other information do you have to support your premise? “If you can quantify the issue, it will strengthen your proposal.” -Jane Martel
Why do it? • To better meet patrons’ needs and interests • To meet reporting requirements
How do we do it? • Original Research -Surveys -Qualitative Techniques (interviews, etc.) • Available Data
BTOP Needs Assessment • Income • Education level • English language status
Data Collection Timeline Collect early and collect often!
What data should be collected? • Inputs • Outputs • Outcomes • SMART objectives: what is measurable?
Inputs Quantify the effort expended on a project—resources and time
Examples of Input Measures • Funds/in-kind funds expended • Number of project staff • Staff time • Library hours
BTOP Input Measures • Grant/matching funds • Computer center hours • Staff hours
Outputs Quantifying the levels of services and materials provided
Examples of Output Measures • Circulation • Visits • Number of Programs • Attendees at library programs • Website visits
BTOP Output Measures • Number of classes offered • Hours of class time • Number of class attendees • Number of one-on-one trainings • Number of open access computer users • Hours of open access usage
Outcome Measures Documenting the effect a service has on the participants
Examples of Outcome Measures • Created a resume • Improved reading skills • Traced family history • Got a job interview
Examples of BTOP Outcome Measures—Computer Classes After taking today’s class, I am better able to… • use a computer. • use the Internet. • create or edit a website. • view and/or share digital photos. • use software (ex: Word, Google Docs, Photoshop, Excel, Quickbooks)
Examples of BTOP Outcome Measures—Open Access Users While I was on a computer in the computer center today, I • looked for employment. • used software (ex: Google Docs, Excel, Word, Photoshop). • communicated with someone (ex: email, chat, Facebook). • did schoolwork.
Data Use for Project Management • Who is the customer and what does she need/want? • User profiles—implications for staffing and programming • One-on-one trainings • Class attendee demographics
Thank You! Linda Hofschire, Hofschire_L@cde.state.co.us Dave Hodgins, Hodgins_D@cde.state.co.us www.lrs.org @lrs_co
Needs Assessment Resources • Examples of library needs assessment studies: http://americanlibrariesmagazine.org/features/06132012/community-reference-making-libraries-indispensable-new-way • http://www.rplf.org/download/Richmond_Needs_Doc_090216_sm.pdf • Conducting surveys • http://www.lrs.org/resources/research-methods/#Surveys • Survey alternatives (interviews, card sorts, diaries, etc.) • http://www.lrs.org/beyond-the-survey-innovative-techniques-for-learning-about-your-patrons-calcon-2011/
Needs Assessment Resources • LRS.org Needs Assessment Resources http://www.lrs.org/data-tools/public-libraries/resources-for-community-analysis/ • Census http://quickfacts.census.gov/qfd/states/08000.html • American Community Survey http://www.census.gov/acs/www/ • State Demographer http://www.colorado.gov/cs/Satellite/DOLA-Main/CBON/1251590805419 • Internal Statistics: • Public Libraries http://www.lrs.org/data-tools/public-libraries/ • School Libraries http://www.lrs.org/data-tools/school-libraries/ • Academic Libraries http://www.lrs.org/data-tools/academic-libraries/
Additional Resources • Grover, R.J., Greer, R.C., & Agada, J. (2010). Assessing information needs: Managing transformative library services. Denver, CO: Libraries Unlimited. • Orcutt, D. (Ed.) (2010). Library data: Empowering practice and persuasion. Denver, CO: Libraries Unlimited.