Dell Leverages the Internet. Group D MGS 3040 Section 3 Professor Melworm. 1. Selling directly has given Dell a competitive advantage. Michael Dell changed the whole way his company was selling computers be eliminating the retail channel by selling directly to the consumers.
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MGS 3040 Section 3
Dell's efficiency comes from two factors. First, they sell directly to their customers so their distribution channels are simple and cheap. Second, they focus on the build to-order philosophy.