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By: Elizabeth Marquez Hye Shin Lee Razia Aman PowerPoint Presentation
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By: Elizabeth Marquez Hye Shin Lee Razia Aman

By: Elizabeth Marquez Hye Shin Lee Razia Aman

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By: Elizabeth Marquez Hye Shin Lee Razia Aman

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  1. By: Elizabeth Marquez Hye Shin Lee RaziaAman

  2. Kind of Business • Bookstores • Publishing

  3. Company Profile • Operations • 705 stores…District of Columbia • 4.6million CO & UN • Franchise: No plan • Employees Apr 2011 - 35,000 - 32,763 • Stores - 691 bookstores - 641 textbooks co, unFrom 1980-1983 40From 1983- 1986 increased to 142 1990 purchased 40 • Net Income Apr 2011-73.9 million

  4. Headquarter 122 Fifth Avenue New York, NY 10011 (800)962-6177

  5. President Leonard Riggio - Feb 28, 1941 -18: clerk -24: $5,000

  6. History • 1873: Charles Barnes • 1917: William Barnes & G. Clifford Noble • 1932: Barnes & Noble's flagship store • 1971: Leonard Riggio • After 1987: Purchased B. Dalton Bookstore , SparkNotes.com, Sterling Publishing, Fictionwise • 2009: Introduced NOOK

  7. Products &services • Books • Magazines • Cafe` • Wi-Fi

  8. Success • Customer Services & Events • Effort of All Staff • Physical store + Online Store (Digital technology) - Accessible Experience: How easy is it for consumers to do what they want to do? - Functional Experience: How well do experiences meet consumers’ needs?

  9. Marketing 1974 - advertised on TV High technology Internet Web Site Barnes & Nobel.com Amazon.com

  10. Experience

  11. Good Things • Community Relations • Sponsor Children’s Education • Raise Funds

  12. Interesting Facts • First Version 2009

  13. Conclusion