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From UCT tour video to corporate DVD

From UCT tour video to corporate DVD. Stretching resources. BACKGROUND. • Large demand for tours of UCT campus Visitors Staff induction Schools • Widely spread campuses GSB (Waterfront) Hiddingh (Cape Town) Medical School (Observatory) Upper, Middle and Lower campuses (Rondebosch)

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From UCT tour video to corporate DVD

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  1. From UCT tour video to corporate DVD Stretching resources

  2. BACKGROUND • Large demand for tours of UCT campus • Visitors • Staff induction • Schools • Widely spread campuses • GSB (Waterfront) • Hiddingh (Cape Town) • Medical School (Observatory) • Upper, Middle and Lower campuses (Rondebosch) • Visitor time constraints •Existing footage

  3. UCT Tour Structure • Venue – Welgelegen • Meet and greet – Refreshments • Tour Video – 10 min • Tour of main campuses presented by UCT students – prepared script • Transport – Jammie busses • Departure – Welgelegen • Duration – 60 to 75 min

  4. Tour Video • Intro and description of campus locations and why the video • Background history of each campus • Interesting facts and general information on: - Graduate School of Business: Prison - Hiddingh: SAC, Drama school, Michaelis school of Art, Film and Media Studies - Faculty of Health Sciences: Chris Barnard • Enjoy the rest of the tour ? Existing footage

  5. Stand-alone Tour Video TOUR VIDEO THE STORY OF UCT ?????????

  6. The Story of UCT – How? • Re-script to 15 min DVD …. re-script ….. Re-script! • Identify new footage to be shot • Identify footage to be removed from tour video • Budget ….. Re-budget ….. Cut it again! • Video shoot, edit, v/o • Re-edit and final v/o • Package DVD

  7. How has the DVD been used? • Alumni presentations and reunions • Executive fundraising visits abroad • Postgraduate recruitment & International students • Staff inductions • Visitors who have very limited time • You Tube

  8. THANKS

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