Eastman Kodak:  Funtime Film Case Discussion February 19, 2007 Preloader

Eastman Kodak: Funtime Film Case Discussion February 19, 2007 - PowerPoint PPT Presentation


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Issue. Kodak is changing their marketing strategy to reposition its film product line. This will allow Kodak to compete for the loss of market share in the film arena by providing a new product platform, venturing into a new segment of economy film.This new direction is in response to:Kodak st

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