Proposition. The Business Plan does not survive the first interaction with the Customer….. The Business Plan is built on our assumptions….. The Business Plan is defined at a point in time, for that point in time and is usually not updated until another point in time….
Proposition • The Business Plan does not survive the first interaction with the Customer….. • The Business Plan is built on our assumptions….. • The Business Plan is defined at a point in time, for that point in time and is usually not updated until another point in time…. • Planning is not DEAD – but is the Business Plan the best vehicle through which to plan???? • There are two most effective methods of innovation: • Customer based Innovation • Business Model Innovation • Imagine a tool that supported the combination of both – thus injecting life into your business planning The Business Model Canvas is our DEFIBRILLATOR
What is a business model? “A business model describes the rationale of how an organisation creates, delivers and captures value”
Value Creation side What relationship are we building with our customer? What are we offering? What is the value? Who are we serving? What do they want done? How do we reach our customers?? Acknowledgement The Business Model Canvas is used under a Creative Commons License. With thanks to Alex Osterwalder and fellow authors. Find out more: www.businessmodelgeneration.com. Please note this is not an Asmosys Methodology What revenue can we get? What is the customer willing to pay for?
Infrastructure side What activities must be done to deliver our value? Which partners or suppliers are critical to our business? What resource are key to delivering to our customer? What are the key costs in our business? What drives our costs?
Planning and Innovating with the Business Model Market Context Current Business Model Vision Validation Roadmap Business Model Innovation
Customer Empathy Map Source: XPLANE, the visual thinking company
Get out of the building……….. The four steps to the Epiphany by Steven Gary Blank
Business Model Innovation – 6 ways to use the Canvas • Customer Pitch • Co-creating a mutual outcome with the client • Epicentres • Using your Key Resource • Using a potential new Partner • Using the Customer Segment you identified • Canvas Frenzy • Harnessing group energy and ideas • Customer Interview • Get out of the building • What-if Questions • Developing scenarios to push your thinking • Value Innovation • Enhancing value while reducing cost or complexity
Alan Scott 0414527738 firstname.lastname@example.org