marketing democracy has arrived n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Marketing democracy has arrived PowerPoint Presentation
Download Presentation
Marketing democracy has arrived

Loading in 2 Seconds...

play fullscreen
1 / 18

Marketing democracy has arrived - PowerPoint PPT Presentation


  • 85 Views
  • Uploaded on

Marketing democracy has arrived. Dorin Boerescu CEO 2Leva, 2Performant 21 st february 2013 interactive-seminars.com .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Marketing democracy has arrived' - star


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
marketing democracy has arrived

Marketing democracy has arrived

DorinBoerescu

CEO 2Leva, 2Performant

21stfebruary 2013

interactive-seminars.com

slide2

“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. ”

wikipedia

dorin boerescu
DorinBoerescu
  • 39, married, 1 child
  • Serial entrepreneur – 2 exits, 2 failures, still holds shares in 2 advertising companies (non-executive)
  • 2009 top affiliate in 2Parale  - convertor.ro
  • 2011 – 2Leva.bg launch
  • Since February 2012, member of Leo Burnett Romania
  • 2013 – 2Performant

2008

2004

1997

2010

2011

dorin boerescu1
DorinBoerescu
  • Founder of ecomTIM.ro – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition
  • Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone
  • Speaker at Affiliate Management Days in London, 15-16 May 2013
  • Attended Affiliate Summit West 2013 Jan – Las Vegas
affiliate network business model
Affiliate network business model
  • Tracking, payments, ecosystem
  • Flat fee + %from transactions
  • Win-Win-Win - Everybody is paid only when a transaction is finalized.
slide7

Valentin. Super affiliate.

Independent online marketer.

Velina. Super affiliate.

Publisher – SanomaBliasak

Dimitar. Superaffiliate.

Clients:

  • Fashion Days – 10% share of sales
  • FashionUP – 10%
  • 3Suisses – 5%
  • Shopping-terapia – 10%
what publishers can get from affiliate marketing
What publishers can get from affiliate marketing:
  • Additional revenue
  • Better understanding of audience
  • Research and know-how
zero sales effort
Zero sales effort!
  • You can choose any advertiser, depending on target, conversion rate or commission.
  • Use your available display inventory to test
  • Start a campaign in several minutes
  • No strings attached – if the results are not good enough, you can change or stop anytime!
zero client service
Zero client service!
  • You’re “speaking” only with the network (2Leva)
  • One point of contact (and contract  ) for many clients.
  • Monthly payments.
understanding your users
Understanding your users
  • Find out what your users are buying, when and the average purchase they make.
  • Use the information in your editorial & sales strategy
new fresh clients
New/fresh clients
  • Advertisers with no limits on the budgets –there is literally no spend limitations in a Cost Per Sale campaign.
slide14

Affiliate marketing is a

“multi-billion marketing

channel, which comprises more than 200,000 businesses and individuals”

– Performance Marketing Association (2009)

how to generate money through affiliate marketing
How to generate money through affiliate marketing
  • Generate CONVERSIONS by sending relevant traffic.
  • Use banners in the FIRST PLACE to see what products are your users interested in, but after that:
  • Build dedicated projects for affiliate marketing:
  • Virtual malls
  • Price search engines
  • Daily deals agregators
  • Cash-back projects
  • OR send PPC targeted traffic (AdWords, Facebook)
slide16

Buying decision process

Awareness/advertising/PR

Affiliate marketing

slide17

Research is the king – Google Trends, Analytics, 2Leva

  • Always be testing - advertisers, tools, tactics
  • Keep and develop only the best performing
  • Choose a niche based on its potential, not on your passion
  • Analyze the target, the buying behavior, the advertisers
  • Learn SEO, Affiliate Marketing, AdWords, Facebook Ads
  • Become an online marketing expert!
  • http://www.abestweb.com/
  • http://www.affiliates4u.com/forums/
slide18

dorin.boerescu@2Performant.com

Linkedin.com/in/boerescu

Thank you!