Design Principles. Graphic design principles are ways in which elements are used together Movement Balance Emphasis Unity. KaHS Web Design. Graphic design principles. Graphic design principles are ways in which elements are used together. Movement Balance Emphasis/Dominance
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Design Principles • Graphic design principlesare ways in which elements are used together • Movement • Balance • Emphasis • Unity KaHS Web Design
Graphic design principles • Graphic design principlesare ways in which elements are used together. • Movement • Balance • Emphasis/Dominance • Unity • Rhythm/Pattern • Proportion • Similarity/Contrast
What do you know about design Principles? • Movement can be shown with ___________________. • Lines, color, • List three types of line symmetry • Symmetry, Asymmetry, Radial symmetry • Two ways to show emphasis are __________ and ___________. • Contrast, geometry, color, isolation, placement • Unity can be described as… • To express with particular stress or force.
Balance • Balanceis the act of comparing or estimating two things, one against the other, and the contrast between them. • Examples • Empty space (white space) and filled space • Text and images • Color and no colors and different colors • Textures against flat colors
Balance in Page Composition • Three different types of balance when laying out pages • Symmetry • Asymmetry • Radial symmetry
Symmetrical or Formal Balance • You can usually identify at least one of three lines of symmetry. • Horizontal • Vertical • Diagonal
What symmetry are these? • http://mathforum.org/ • www.disney.com/ • Linear • http://evolution.berkeley.edu • Radial Symmetry • http://www.poissonrouge.com/ • Asymmetry
Emphasis • Emphasis (Dominance):To express with particular stress or force • Contrast • Geometry • Color • Isolation • Placement • uask.com
Emphasis • Emphasis: To express with particular stress or force. • What message is stressed here?
Movement • Movementis the use of lines, color, and repetition to create the illusion of motion. • Curved forms or lines • Repetition of geometric forms • Fuzzy lines or outlines
Lines • Lines can indicate motion or direction. • How are lines used in the composition on this slide?
Unity • Unity: The correct balance of composition or color that produces a harmonious effect. • What is the focus of the message?
Summary • The basis of good page design is use of design elements and their thoughtful application in the form of design principles. • Clearly identify what you are trying to accomplish— use design to convey your message. • Brainstorm alternatives (Comps)
Resources • http://www.digital-web.com/articles/principles_of_design/