2013 Strategy for Ecommerce Merchants
In previous year (2012), ecommerce merchants got the remarkable positive response from customers due to increasing graph of online users. The beginning of 2013 also indicates that the response will keep going this year, even we will see more users on the Internet than a previous year.
Here is the screen short of google trend, which clearly indicate that the term of “online shopping” is rising in 2012:
Now its time to analyze your website performance of last year such as, conversion areas, problem or errors, missing areas, and need to make new ecommerce solution plan for this year. However, how do you analyze, which area of your website played negative or positive role for your business?
PAST OBSERVATION: To grow your business, you have to know your past position, where you stand in 2012?. Did you make any plan to reach your goals? Or did you achieve your goals? If not, then analyze what you had done over the past year, which brought interruption to achieve your goals and which area you were proud of.
PAST OBSERVATION: Find out the things that didn’t work well such as, had you missed any marketing opportunities that might have boosted your business? Did you target right users in your social networking sites like, twitter and facebook? That hadn’t worked well to increase your Returns of investment.
When you find out, remove or replace that things to something well productive. Be flexible and don’t stick with old things that didn’t work well for your business. If you’re confident about your new plan, then you have to find out the way to implement that things in this year. For example, learning more about social media marking to make your strong social profile.
FUTURE PLANNING: Make your business goals for 2013 to grow ROI. If your goals are not changed for this year, which you didn’t reach in 2012, then you have better chance to find out the problem and implement the changes to meet new milestone. Without any changes, you can’t reach your goals.
FUTURE PLANNING: This is just beginning of new year, and you have much time to fix the problems. Your goals must be achievable. You have to know the limit, because you may not get everything that your competitor got. Unachievable goals will frustrate you and move down your moral.
BUILD RELATIONSHIPS WITH CUSTOMER: Building a relationship with the buyers are linking that will introduce you to new buyers and the process going on and on. This process will create more opportunities to spread your business to new buyers. Best place to connect with people is communities, whether it is online or offline that should be strong.
It is hard to build community and relationship at a time, but when you get success, you will convert one-time customer into a repeated buyer. So, build your community through online activities such as, social media, organize events, etc. Follow these steps in online communities to begin the great relationship.
GREAT CUSTOMER EXPERIENCE: In this competitive world, bad customer experience will decrease your RIO. More than 80% of sites not able to repeat their buyers due to bad user experience. So, customer experience plays one of the most important roles in business. Now question is, how can your website provide this quality experience?
Here are some tips, which help your website to provide good user experiences: • Design: your design should be professional & attractive. • Accessible: website should be accessible for users’ & search engines. Make sites that there is no any type of 404 & forbidden errors in websites. • Valuable: your website delivers valuable information & services for better customer satisfaction • On-Time Delivery: when customers purchase something, the product should be delivered on given time.
So, good customer experience matters a lot, whenever customers come to your website, they should feel full of surprising “wow” moment. If you are a ecommerce merchant and want to develop your website to provide great user experience, then hire perception system. PS is one of the leading ecommerce development services provider company in India, which has experienced web developers team.
Contact Us Company Name: PERCEPTION SYSTEM PVT LTD Web Address: http://www.perceptionsystem.com Address: 2nd Floor, Samudra Annexe, Off C.G.Road, Navrangpura, Ahmedabad-380009 Gujarat, INDIA