Beauty cream
Download
1 / 43

Beauty Cream - PowerPoint PPT Presentation


  • 159 Views
  • Uploaded on

Beauty Cream. Beauty Cream Market. Skin care market is worth an annual Rs2,500 crore Rs 900-crore (Rs 9 billion) women's fairness market in India Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category Market for fairness products is growing at 15% yearly.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Beauty Cream' - stan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Beauty cream market
Beauty Cream Market

  • Skin care market is worth an annual Rs2,500 crore

  • Rs 900-crore (Rs 9 billion) women's fairness market in India

  • Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category

  • Market for fairness products is growing at 15% yearly

www.livemint.com


Beauty cream

Source: Euromonitor Report- Skin Care- India- June ‘08



Beauty cream

  • Nivea is a large global skin and body care brand

  • It is owned by German company Beiersdorf AG

  • The brand started in 1911

  • Nivea presents 14 product categories in 150 countries

  • Products portfolio: Lip care, face care, deodorants, men's care, bath care

  • Agency handling Nivea products’ communication: TBWA


Market share
Market Share

  • Nivea aims is to achieve 40% market awareness

  • According to AC Nielsen figures, the range moved to a value share of 3.5% (all India urban)

  • The other players in this space are Garnier, Ponds and Olay.

  • This category is growing at the rate of 85 per cent in the premium market.

www.livemint.com


Beauty cream

Range of Nivea Visage products


Beauty cream

Nivea Visage SPARKLING GLOW


Nivea visage sparkling glow
Nivea Visage Sparkling Glow

  • Offers the unique proposition of long-lasting fairness

  • Priced at Rs. 329

  • Launch - the top 6 metros and 25 mini metros

  • Target Group : 20 – 35 years

    SEC A , B

  • Nivea products are priced much higher than both Emami and HUL fairness products and do not compete in the mass market




Print
Print

Source : MAP


Tv channels
TV Channels

Source : TAM




Beauty cream

RJ NehaShow Days :  Monday to SaturdayShow Time :  2:00 PM to 5:00 PMMelody Hits of 90s and 00s

RJ PrachitiShow Days :  SundaysShow Time :  12:00 PM to 3:00 PMSunday request show


Beauty cream


Beauty cream

MEOW BETWEEN THE SHEETS

Wednesday & Thursday nights

Women related show which discusses the current topics related to them


Radio1

Radio

Radio Speak

about the Sparkling GlowMonth & Weekends

(activations in malls and multiplexes)

And also about the website www.niveasparklingglow.com

Sponsoring Shows


Radio2

Radio

Sparkling Glow Days

“Sparkling Glow” – count the number of times the RJ says ‘Sparkling Glow’ during RJ Talk, and win gift hampers in the Sparkling Glow Weekends at the malls by telling the right number.

Sparkling GlowRequests

Sparkling GlowTips - special tips on maintaining

good skin by the beauticians


Rj mention
RJ Mention

“Nivea Visage Sparkling Glow has brought all you pretty ladies a chance to shop at a discounted price on select brands…

…so log on to www.niveasparklingglow.comand avail to your Sparkling GlowDiscounts!”



Beauty cream

A conference hall with top executives

and foreign delegates, before a

presentation.

People asking for Reema


Beauty cream

Reema is shown in the washroom giving herself the final touches and applies Nivea Visage sparkling Glow cream.

She is very confidant and all set for the

presentation


Beauty cream

She enters the hall, greets

everyone there

and begins with the presentation


Beauty cream

One of the foreign delegates says

to her boss,

“I like her confidence!”.



Beauty cream

VO: Get the sparkling confidence, with Nivea Visage Sparkling Glow cream! Get Fairer, Stay Fairer

Reema looks happy and proud.

(there is a sparkling glow swirl around her body)


Activation
Activation Sparkling Glow cream! Get Fairer, Stay Fairer


Beauty cream

Sparkling Glow Sparkling Glow cream! Get Fairer, Stay FairerMonth

Sparkling Glow Weekends


Beauty cream

Nivea Sparkling Glow cream! Get Fairer, Stay Fairer Sparkling Glow Girl

at


Malls

Malls Sparkling Glow cream! Get Fairer, Stay Fairer

Pantaloon outlet

Nivea girls will select few of the customers with good skin.

The judges for this contest would be 1celebrity

Selection of a winner from them and the winner will be awarded “Nivea

Sparkling Glow Skin ” sache and Sparkling Glow Kit .

Days: Saturdays (in the Sparkling Glow month)

Location: Inorbit mall (Goregaon ), Oberoi mall (Goregaon), Nirmal Lifestyle (Mulund), Infinity Mall ( Andheri)

Judges: Aditi Gowitrikar


Malls1

Malls Sparkling Glow cream! Get Fairer, Stay Fairer

NIVEA Sparkling GlowZONE

A make-over for all the women who desire to have a Sparkling Glowlook…


Beauty cream

Sparkling Glow Sparkling Glow cream! Get Fairer, Stay FairerWEEKENDS

  • Lucky draw on Saturday & Sunday

  • Sparkling Glowseat

  • The winners will receive “the Sparkling Glowkit”

  • Branding in the trial rooms of pantaloons & washrooms of multiplexes – Sparkling Glow Zone


Internet

Internet Sparkling Glow cream! Get Fairer, Stay Fairer

www.niveasparklingglow.com

Sparkling Glow Club

Online Sparkling Glow Club membership exclusively for ladies

Discounts on online shopping on select brands provided by us on our website

Testimonials & tips from famous beauticians and celebrities.

Q&A forum

Activation updates

Roll Over ads of Nivea Visage Sparkling Glow


Beauty cream

  • Ankita Sparkling Glow cream! Get Fairer, Stay FairerKapoor

  • SejalPatankar

  • KanishkaUpadhyaya

  • SarmineVohra