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Storwize V7000 IBM’s Solution vs The Competition. Solution? What’s a Solution?. In IT marketing, the word “Solution” is grossly over used. In the context of the highly competitive Midrange disk market, it’s probably best to use a case study to describe what I mean by “Solution”

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Storwize V7000 IBM’s Solution vs The Competition


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    1. Storwize V7000 IBM’s Solution vs The Competition

    2. Solution? What’s a Solution? • In IT marketing, the word “Solution” is grossly over used. • In the context of the highly competitive Midrange disk market, it’s probably best to use a case study to describe what I mean by “Solution” • You’ve all heard of NetApp haven’t you?

    3. NetApp “Solution” • NetApp leads with a highly integrated “software solution” message • NetApp software is proprietary and marketed as part of the array • If the NetApp SW message wins, NetApp HW wins. • “Hardware is just a carrier for software” NetApp exec • NetApp does not respond to bids with this picture • Let me tell you how fast my disk array is… • Have I told you how available and scalable my disk array is??? NetApp Protection Manager Application server LocalSnapShotVersions File systemdata NAS/iSCSI/FC SnapMirror(copy) SnapManager SnapRestore . . . SnapVault(tiered movement) (Fibre Channel Disks) (ATA Disks,Dedup) Applicationdata OSSV agent Backup path Restore path

    4. Solution Scenario 1 • Client characteristics • Runs their business on Windows and Linux • Operates only IP networks (iSCSI storage attach) • Values simplicity because administrators are responsible for multiple pieces of the infrastructure (servers, storage, etc.) • Sensitive to overall solution cost

    5. Storwize V7000Solutions at a Glance • For smaller clients looking for easy-to-use, scalable storage with intelligent support for their business applications • IBM offers an integrated solution formed from extraordinary building blocks • Scalable Storage • Efficient utilization of space • Application-integrated data protection • Simple manageability • For clients with both IBM servers and storage, a single point of management User interface Director Storage Control Application server LocalFlashCopyVersions Primarydata iSCSI/FC FlashCopyManager InstantRestore . . . SSD/SAS DisksThin Provisioning, Easy Tier Backup path Restore path

    6. Client characteristics • Runs their business on Windows and Linux • Operates only IP networks • Values simplicity • Sensitive to overall solution cost Lower Midrange Sales ScenarioWho are you likely to compete against? Focus the conversation on these competitive advantages

    7. Solution Scenario 2 • Client characteristics • Runs their business on Unix, Linux, and Windows • Operates Fibre Channel SANs • Values efficiency because scale drives environmental and power concerns • Exploits enterprise management and automation to enhance productivity of storage administrators • Protects against disaster situations by replicating data offsite

    8. Storwize V7000Solutions at a Glance • For larger clients looking to expand the intelligent support for their business applications across sites for disaster recovery protection • IBM offers • IP Replication • Fibre Channel Mirroring • Enterprise SAN-wide Management User interface Productivity Center Application server LocalFlashCopyVersions Primarydata iSCSI/FC FC Mirroring(Sync or Async) FlashCopyManager FlashCopyManager Or FastBack agent InstantRestore . . . IP Replication(Copy) SSD/SAS DisksThin Provisioning, Easy Tier (SAS/NL-SAS) Backup path Restore path

    9. Client characteristics • Runs their business on Unix, Linux, and Windows • Operates Fibre Channel SANs • Values efficiency • Exploits enterprise management • Protects against disaster situations Upper Midrange Sales ScenarioWho are you likely to compete against?

    10. File Systems Solution Scenario 3 • Client characteristics • Enterprise application data not stored on Storwize V7000 • Centralized Recovery Management across the enterprise

    11. Storwize V7000Solutions at a Glance • For clients looking to integrate with enterprise recovery management or to extend these solutions to data not currently stored on Storwize V7000 • IBM offers • Virtualization of external disk arrays • Application-integrated software snapshot for external data • Unified Recovery Management with Tivoli Storage Manager Productivity Center TSM Admin Center Application server LocalFlashCopyVersions Primarydata iSCSI/FC FC Mirroring(Sync or Async) FlashCopyManager Or FastBack agent InstantRestore . . . IP Replication(Copy) SSD/SAS DisksThin Provisioning, Easy Tier (SAS/NL-SAS) External Virtualization FC or IP Replication(Deduplicated Copy) Applicationdata FastBack agent ProtecTIER deduplication gateway Backup path Storwize V7000 Restore path

    12. Storwize V7000Solutions at a Glance Basic hardware User interface Application server Primarydata iSCSI/FC . . . SSD/SAS DisksThin Provisioning, Easy Tier

    13. Storwize V7000Solutions at a Glance Solution!! Productivity Center TSM Admin Center Application server LocalFlashCopyVersions Primarydata iSCSI/FC FC Mirroring(Sync or Async) FlashCopyManager Or FastBack agent InstantRestore . . . IP Replication(Copy) (SAS/NL-SAS) External Virtualization FC or IP Replication(Deduplicated Copy) Applicationdata ProtecTIER deduplication gateway FastBack agent Backup path Restore path

    14. Required Software 5639-VM1 (Base) Management GUI Thin Provisioning Easy Tier FlashCopy Hardware (MT/Model) 2076-112(12-bay LFF control enclosure) 2076-124(24-bay SFF control enclosure) 2076-212(12-bay LFF expansion enclosure) 2076-224(24-bay SFF expansion enclosure) Optional Software Management 5608-E14(TPC for Disk Midrange Edition) 5765-ASM(Director Storage Control plug-in) IP Replication 5639-FB1(FastBack for Storwize V7000) FC Replication 5608-AC6 (FlashCopy Manager) 5639-RM1 (Mirroring) 5608-WB2 (TPC for Replication) Embracing legacy disk 5639-EV1 (External virtualization) Optional Services Storwize V7000 This is what makes it a “solution”!! This is the basic hardware

    15. IBM Virtualized Disk Solutions value • Modular scalability, supports independent scaling of performance, capacity, and software function – allowing you to start small and grow large without ever changing hardware platforms. • Integrated software functions andmanagement interface across the entire range of scalability. • Enterprise-class software capabilities, including replication functions traditionally found in high-priced enterprise arrays, virtualization capabilities to improve efficiency and application up-time, and management capabilities that make quick work of complex deployments.