Role of Digital Marketing in Film Industry

1. Role of Digital Marketing in Film Industry Importance of digital marketing in film industry The Film industry is constantly on a look out of new and advanced marketing techniques to promote a movie and target a mass audience Today film promotions have gone beyond releasing the teasers and trailers for the movie in the theaters. The marketing team spends enormous efforts to formulate well-structured film marketing strategies so that they can get the audience queuing up to buy the tickets. Digital marketing in film industry is becoming an effective way to get the audience involved and develop a strong personal relationship with them. Digital marketing scope encompasses live streaming of music launches, Google hangout with the crew, social media contests, movie based games, digital advertisements on You tube and a lot more. This shift to the digital medium that is being used to promote the upcoming release of the movie is a new and effective way of engaging with the audience and establishing a stronger connection with them. The best advantage of using this medium is that the effectiveness of the strategy can be easily measured using performance related metrics. This helps the digital marketing experts to make insightful decisions for future strategies so that they can reduce costs and increase the effectiveness of the marketing campaigns. www.acewebacademy.com +91-7660966660

2. Why YouTube is biggest platform for Movie Promotions After the movie is made, the producer of the film looks at how to promote the movie so that it does well at the box office. YouTube is the best social media platform that reaches out to millions of audience who watch videos daily. A YouTube campaign is a cost effective way of promoting the movie to a targeted set of audience. The trailer that narrates the story line or the behind the scenes highlights can be shared on YouTube to grab the attention of the viewers. This video promotion helps in catching the attention of the audience and creates a type around the movie. How Celebrities take part in Movie Campaign on Face book & Twitter The work of Movie promotion on Face book is not just limited to the digital marketers. Even celebrities who are a part of the movie use the social media platform to connect with their audience. The viewers of today want to know everything related to the movie actors and the making of the movie. Face book and Twitter helps the actors to get close to their fans. The fans follow the Celebrities Face book profiles even during the days the movie is being made. Engaging the audience during the making of the movie, disclosing information relating to shooting locations, looks and outfits is a good way to capture their interest. Celebrities’ twitter profiles also go a long way in generating interest and curiosity about the movie. By engaging the audience during the making of the film, letting them experience the story, asking questions, fun activities, or by sharing one’s own feeling about the movie’ the celebrities can help in Movie promotion on twitter. Career Opportunities for Digital Marketers in Film Industry Digital marketing jobs have touched almost every type of industry and film industry is no exception. The production houses are increasing their spending on digital media channels to promote their upcoming film. So if you are a digital marketer trying to make a career in film industry you have several opportunities ahead of you. Since the movie promotion starts only a couple of weeks before the release date the intent of the marketer is to create maximum impact within a short duration. www.acewebacademy.com +91-7660966660

3. How Digital Marketing Training Help to Get Job In Film Industry? The investment in making films is so high that the marketers have a big responsibility of promoting the movie in the right way, so that it does well at the box office. So the production houses employ only the best of the best digital marketers who have had a formal training and experience in this field. If you are serious about getting a digital marketing job in the film industry, then a formal Digital marketing training is a must. www.acewebacademy.com +91-7660966660