The Switching Fantasy of Theme Trend for A/W 22/23 Kidswear

1. Switching Fantasy -- The Theme Trend for A/W 22/23 Kidswear =

2. Theme Drive Analysis New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

3. Inspiration Video The new-emerged Korean designer brand BEBEBEBE creates a fairy tale world for kids based on its bold color combination and creative hand-drawn patterns. Inspired by artistic graffiti and flower garden, lively colors strengthen the joyous atmosphere. The combination of abstract romantic floral pattern and bright palette draws attention. video

4. Theme Color The color combination of Switching Fantasy is generally sweet and dreamy. Green, blue and purple are fused with neutral basic colors. Soft pink, bright orange, 3D ornaments and multi-material details create a fantastic environment between reality and dream. The following are the three key colors of the theme, which can be used in multiple occasions.

5. Color Inspiration -- Infants

6. Color Inspiration -- Infants Illustrator Aya Takano describes the dreamland which is inspired by childhood in a way full of passion and creativity, giving aesthetics life for the fantastic childhood world. Artist Tina Yu presents colorful and fun fairy scenes through pastel clay art and unique perspectives. Pastel colors are perfectly combined to exude the temperate romance of infants.

7. Design Extension -- Representative Brand & Key Design Point The new-emerged Korean designer brand BEBEBEBE builds a vital paradise for kidswear fashion through flamboyant colors and creative patterns. Inspired by 60-70's album cover, cartoon and festival poster, the London-based kidswear brand Raspberry Plum creates retro modern products and tells special fairy tales through art.

8. Color Inspiration -- Toddlers Artist Amy Beager is good at using the style of picture and color to describe the reality, and how to explain it as the dreamlike and emotional presentation mentally. The works of illustrator Ayumi Takahashi paints blue and purple on the green background, blooming pink and orange. The magical combination of these bright colors creates a fantastic space-time.

9. Design Extension -- Representative Brand & Key Design Point

10. Design Extension -- Representative Brand & Key Design Point Korean-based kidswear brand Airfish was founded by the Park sisters, Jennifer and Chloe. The brand is committed to integrating trendy colors into avant-garde designs. Its bold pleated edges and eye-catching palettes are pretty and lovely, which has attracted global young mothers and little fashionistas.

11. Color Inspiration -- Teenagers The scenes of Charles Guo are like Alice's wonderland, every model in his camera can have a unique beauty just like entered the dreamland by mistake. The paintings of Bao Lei also give people the re-thinking of the real and unreal, memory and forgotten in different levels. The bright but quiet tone of gray blue matches with the strong and thick tone. The rick colors and mysterious light and shadow leave people with endless reverie.

12. Design Extension -- Representative Brand & Key Design Point The mother of Olive is a famous movie producer in Atlanta, and she shares Olive's daily photos on Instagram to record how the kid grows up. Her changing wearing style is deeply loved by the public. Pepper's mother is a graphic designer, who is good at making different looks for her. She is also good at making storytelling scenes with thicker atmosphere. Anastasia Achikhmina is a Spanish children model. Her act experience in TV show allows her to be more malleable during the clothing display.