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Digital predictions 2015

Digital Predictions for 2015 prepared by Spitfire

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Digital predictions 2015

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  1. HYPER-TARGETING 2

  2. Nearly all apps want to use location services and some don’t even run without them. SPITFIRE / Engage 3

  3. As data gets bigger and better every year, 2015 will be the year we witness hyper-local and geo-contextual takeoff. SPITFIRE / Engage 4

  4. Mobile device unique IDs allows location and behavioral information to be tracked so that ads can be frequently retargeted. SPITFIRE / Engage 5

  5. HOW MIGHT THIS WORK? SPITFIRE / Engage 6

  6. Hyper-local Restaurants will be able to target customers within a 1-mile radius with deals specifically between the hours of 5pm and 8pm. SPITFIRE / Engage 7

  7. Retailers can target anyone within the same shopping mall with a 1-day deal type promotion. There are endless hyper-local possibilities for FMCG firms. SPITFIRE / Engage 8

  8. Geo-Contextual Once location information is collected, personal characteristics can be interpreted from the physical location of the user. •  Where they work/study/hang out. •  Ethnicity, age, gender, income. SPITFIRE / Engage 9

  9. Advertisers will start to gain information about people based on where they spend their day and use these details to very specifically target certain groups. SPITFIRE / Engage 10

  10. TINDERIZATION & UBERFICATION 11

  11. Two of the most successful breakout apps of last year were Tinder and Uber. SPITFIRE / Engage 12

  12. This year we expect the functionality of Tinder and Uber to be copied, replicated and applied to nearly everything else in our lives. SPITFIRE / Engage 13

  13. The Tinder format will be applied to restaurants, job searches, real estate and pets. Another dozen semi- successful dating apps will pop up attempting to replicate the success of Tinder itself. Grabble is to fashion what tinder is to dating. SPITFIRE / Engage 14

  14. The market for taxis will be saturated by an influx of apps trying to replicate the success of Uber and Lyft. The same format will be applied to a number of services and trades – allowing people to earn commission through a third party app. There’ll be an Uber for electricians and plumbers. SPITFIRE / Engage 15

  15. DIGITAL PAYMENTS 16

  16. Digital payments will start to take off as the use of cash will continue to decline. SPITFIRE / Engage 17

  17. Apple Pay will start to make its way around the world, while services like Venmo, Snapcash and mobile banking are already increasing in popularity. SPITFIRE / Engage 18

  18. WHAT DOES THIS MEAN? SPITFIRE / Engage 19

  19. Even more data will end up in the hands of companies and their marketers – what we’re buying, when we’re buying and how we’re buying. SPITFIRE / Engage 20

  20. AUGMENTED REALITY 21

  21. Facebook spent $2 million to acquire Oculus. Google purchased Magic Leap. Samsung and Sony both launched Virtual Reality headsets. SPITFIRE / Engage 22

  22. With all the big name companies splashing out, it looks like 2015 will be the year augmented reality enters the mainstream. SPITFIRE / Engage 23

  23. 2015 could be the year of virtual mirrors in clothing stores or in the windows of stores to bring foot traffic inside. SPITFIRE / Engage 24

  24. We could take an augmented reality tour of potential holiday destinations before booking our trips overseas.     SPITFIRE / Engage 25

  25. WEARABLE TECHNOLOGY 26

  26. We’ve left the era of clunky Bluetooth connected wristwatches and we’ve entered the era of smart bras, intelligent jackets and of course Google Glass. 9:20 SPITFIRE / Engage 27

  27. Wearable technology will undoubtedly enter many workplaces and industries. In particular, medical and fitness workers could reap the benefits of these advancements. SPITFIRE / Engage 28

  28. BUT IS WEARABLE TECHNOLOGY GOING TO BREAK INTO THE MAINSTREAM? SPITFIRE / Engage 29

  29. Not in 2015 at least. At the present time, the gadgets are too fiddly, too expensive and too ugly to make an impression on anyone but tech developers. SPITFIRE / Engage 30

  30. It will likely be another year at least before we see the first marketing applications enter the wearable technology industry. SPITFIRE / Engage 31

  31. DRONES 32

  32. There will be a huge increase of the use of drones in 2015. SPITFIRE / Engage 33

  33. Deep Focus has been huddling with a major packaged- goods brand about hovering a drone above a supermarket parking lot. If the plan comes to be, the client’s new snack product will be dropped from a drone into shopping carts as shoppers walk from the store to their cars, with tweeted photos and videos to follow. SPITFIRE / Engage 34

  34. Consumers could begin ordering products online and having them dropped directly to their location. Amazon is already working on a service like this. SPITFIRE / Engage 35

  35. WHAT OTHER WAYS CAN DRONES BE USED? SPITFIRE / Engage 36

  36. New York real estate agents have begun using drones to market pricey beachfront properties. SPITFIRE / Engage 37

  37. Unmanned Aeriel Vehicle (UAV) are positioned so that agents can provide the first persons view (FPV) as if the potential buyers is sitting, standing looking out at the view you have designed. SPITFIRE / Engage 38

  38. New Zealand companies already provide this service. SPITFIRE / Engage 39

  39. DIGITAL BILLBOARDS 40

  40. DIGITAL BILLBOARDS HAVE HIGH IMPACT AND EXPOSURE IN A WIDE RANGE OF MARKETS. SPITFIRE / Engage 41

  41. Digital billboards provide an opportunity for brands to engage with people in a public space. This type of interaction will grow in 2015. SPITFIRE / Engage 42

  42. British airways have utilized digital billboards by using surveillance technology to interact with planes at real time. SPITFIRE / Engage 43

  43. The National Centre for Domestic Violence created a campaign called 'Drag Him Away' that urges texters to text in to stop the berating of a woman in their interactive video. SPITFIRE / Engage 44

  44. After this is done, the man is dragged away, across multiple boards and a message that reads, "An injunction will put distance between a victim and their abuser." SPITFIRE / Engage 45

  45. Multiple executions are possible, time sensitive messages, conditional content based on changing sports scores, weather conditions, social media updates – the possibilities to wow audiences are endless. SPITFIRE / Engage 46

  46. Mobile interaction with digital billboards will kick off in 2015. SPITFIRE / Engage 47

  47. DEATH OF SMS? 48

  48. Traditional SMS text message is quickly becoming obsolete, particularly in light of the explosion of popular, easy-to-use messaging apps. SPITFIRE / Engage 49

  49. WhatsApp, Viber, Kik, Line and other apps all offer free text messaging, as well as voice, video and file- sharing to other users, bypassing your carrier's SMS and call charges entirely. SPITFIRE / Engage 50

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