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Australia and New Zealand 2015 Social Media Report

An overview of what's happening with Social Media usage in Australia and New Zealand

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Australia and New Zealand 2015 Social Media Report

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  1. Social media marketing increases business results across the board. SPITFIRE / Engage 2

  2. SPITFIRE / Engage 3

  3. Up to 86% of marketers acknowledge the importance of social media in providing maximum exposure for their businesses. SPITFIRE / Engage 4

  4. 95% of marketers recognize increased business exposure from just 6 hours of social media marketing per week. SPITFIRE / Engage 5

  5. Social media is proven to increase ROI and sales. SPITFIRE / DIGTIAL MARKETING AGENCY 6

  6. Sales and ROI are highly responsive to an increase in hours dedicated to social media activity. 74% of those who spend 40+ hours per week on social media marketing increase new business sales. SPITFIRE / Engage 7

  7. How we’re measuring the benefits of social media marketing: SPITFIRE / Engage 8

  8. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. SPITFIRE / Engage 9

  9. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. SPITFIRE / Engage 10

  10. THE MOST IMPORTANT PLATFORMS FOR SOCIAL MARKETERS 11

  11. SPITFIRE / Engage 12

  12. Marketers  plan  on  increasing  their   use  of  blogging  (68%),  YouTube   (67%),  Twi>er  (67%),  LinkedIn   (64%)  and  Facebook  (64%).   SPITFIRE / Engage 13

  13. Marketers  have  sought  to  increase   YouTube  usage  significantly  for  the   last  4  years.  People  are  seeking  the   benefits  of  effecJve  original  video   content.   SPITFIRE / Engage 14

  14. SPITFIRE / Engage 15

  15. 67%  want  to  increase  Twi>er  use   this  year  however  marketers  are   struggling  to  understand  and  use   Twi>er  effecJvely.     SPITFIRE / Engage 16

  16. A  quick  overview   33%  of  acJve  twi>er   users  share  opinions   about  products  &   companies.   Brand  engagement   is  17%  higher  on   weekends.   57%  of  all  retweets   include  a  link.   SPITFIRE / Engage 17

  17. Platforms marketers want to learn more about: SPITFIRE / Engage 18

  18. Digital marketers want original content SPITFIRE / Engage 19

  19. Original content displays knowledge and expertise, it is also favoured by Google Search. SPITFIRE / Engage 20

  20. THE YOUNG POPULATION IS SHIFTING PLATFORMS 21

  21. Many teenagers have been moving away from Facebook to Instagram, Pinterest and other newer social sites. SPITFIRE / DIGTIAL MARKETING AGENCY 22

  22. SPITFIRE / Engage 23

  23. Facebook remains the most dominant platform for social media overall. But usage amongst the young population is decreasing. Active use of Facebook is decreasing, with people liking and commenting less. Facebook users are becoming passive. SPITFIRE / Engage 24

  24. SPITFIRE / Engage 25

  25. SOCIAL AND MESSAGING APP GROWTH 26

  26. SPITFIRE / Engage 27

  27. There are 300 million active monthly Instagram users with 75 million using it daily. SPITFIRE / Engage 28

  28. The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.* * The rate of adoption is defined as the relative speed at which participants adopt an innovation. SPITFIRE / Engage 29

  29. SPITFIRE / Engage 30

  30. 83% of active Pinterest users would rather follow a brand than a celebrity. SPITFIRE / DIGTIAL MARKETING AGENCY 31

  31. SPITFIRE / Engage 32

  32. Snapchat has about 5 million active monthly users. It allows users to send photos without leaving a permanent digital footprint. SPITFIRE / DIGTIAL MARKETING AGENCY 33

  33. Snapchat SPITFIRE / Engage 34

  34. SPITFIRE / Engage 35

  35. ENGAGING PEOPLE WITH BRANDS.

  36. OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. SPITFIRE / Engage 37

  37. Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 38

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