12 employees1 billion dollar$ User perspective @davenguyen206
Why would Facebook pay $1 Billion? • Create more equity for its IPO! • Aiming for $15.2 Billion, largest initial public offering ever • Becoming a very powerful SOCIAL Network. • Giving facebook a run for it’s popularity • Photosharing > status update, • Ease, filters, no ads, choose who to follow, the new kid • FB phone app sucks, Instagram is operates efficiently. • Need to break into smart phone app. • Fear of instagram receiving huge funding or being purchased by someone else.
What is Instagram? • Photo sharing social network specific for mobile phones • Initially exclusive to the iphones aka cool kids but recently expanded to android. • Share your experience andenjoy others • Allows people to apply awesome retro filters to look like polaroid’s. • Hashtag trending to categorize topics • 31M users and counting • Easy linkage to your twitter & fb.
Why brand’s are using instagram? • To engage with users/customers to photoshare for campaigns, contests, and features. • Products and food • Educate • Sharewhat is going on!
Other Instagram notables • Use hashtags to find or be found • There are communities for different interest. • Edit with snapseed, camera+, or hipstatic applications. • Don’t steal other peoples photos and give credit. • You own your work!
Lastly • The content for the presentation wasinspired by my experience, readings from LA Times, Huff tech, sproutsight, and theweek • Holla at me if you got any questions – now, on instagram @davenguyen206 • Thank you for your time!