Women’s Health and the Environment: Reaching Women in the Digital Age Cassidy Randall, Campaign & Outreach Manager Women’s Voices for the Earth
Our Mission Women’s Voices for the Earth is a national organization that works to eliminate toxic chemicals that impact women’s health by changing consumer behaviors, corporate practices and government policies. www.womensvoices.org
Why Is This a Women’s Issue? • Breast cancer rates have risen to 1 in 8 • Girls are reaching puberty as early as 7 years old • Endometriosis, leading cause of infertility, far more common today than 50 years ago. • Can pass chemicals on to our children www.womensvoices.org
How Do Toxic Chemicals Get in Our Bodies? Food & water Dust in our homes Products we put on our bodies Household products Air we breathe www.womensvoices.org
Our Work Chemical Policy Reform Safe Cleaning Products Safe Cosmetics & Healthy Salons
How We Engage Women Public Education & Media Reaching women in their home Women reach their own personal spheres of influence Women demand corporate change Women demand long-term policy change
Green Cleaning & Green Momma Parties • Party2Win • Democracy in Action • How-To Videos
Engaging Women in Our Reports • How do we make scientific reports fun? • Disinfectants Horror Show • How Did That Pine Forest Get in My Cleaner?!
Twitter Parties • What the heck is a Twitter party? • How do we use them to engage women?
Body & Soul Talks • What’s a Body & Soul Talk? • How do members participate?
Tide Viral Image Campaign • Posting image on Facebook, Twitter, and Pinterest • Reaching out to bloggers • Partnering with other • organizations for huge reach • Caption contest on our website
Join Women’s Voices for the Earth!www.womensvoices.org Join WVE’s Facebook page Follow @women4earth on Twitter Donate to WVE’s work to eliminatetoxic chemicals