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Presentation Culture around the Corner

Presentation Culture around the Corner. Thursday 14th of April 2005 Martijn Arts ZaPPWeRK. Agenda. The Netherlands Goal of the project What we do: from a user’s perspective What is it? Schemes How it works Partners (near) Future. The Netherlands. 41.526 km2

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Presentation Culture around the Corner

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  1. Presentation Culture around the Corner Thursday 14th of April 2005 Martijn Arts ZaPPWeRK

  2. Agenda • The Netherlands • Goal of the project • What we do: from a user’s perspective • What is it? • Schemes • How it works • Partners • (near) Future

  3. The Netherlands • 41.526 km2 • 16.298.934 inhabitants (about 400 per km2) • 6.929 (* 1.000) households • # musea = 1.272 • # monuments = 58.342 • # theaters = 1.106 • # archaeological findings = 12.942 • # cultural locations = 73.662 • 5 per 1.000 inhabitants • 11 per 1.000 households • 1,8 per km2

  4. Goal of the project • Making dutch citizens more aware of nearby culture • Combining new technology with end user exposure • Experimenting with location based services

  5. What we do: From a user’s perspective Send information on nearest cultural locations on demand to all possible mobile devices in every corner of the Netherlands using any kind of location detection

  6. What is it? SMS • Call *120# to activate LBS • Send SMS <keyword> to shortcode (2020) • Receive SMS containing nearest locations • Call 0900-indebuurt for more information Voice • Call 0900-indebuurt • Select type of location • Receive spoken list of nearest locations • Select location • Receive spoken text about selection

  7. What is it? MMS • Send SMS ‘MMS <location>’ • <location> = city • <location> = city street • <location> = zipcode • <location> = city <keyword> • Receive MMS • MMS containing map plus locations • Call 0900-indebuurt for more information

  8. What is it? Vodafone Live! • Connect to Vodafone Live! • Select Traffic & Travelling • Select Streetguide • Accept privacy-message • Select nearest location • Select <keyword> • Select startpoint • Confirm detected current location • Select location • Receive information and route to location

  9. What is it? Personal Digital Assistant (PDA) • Interface adapted to smaller screens • WIFI location detection • Jabber client for communicating location • Jabber client to manage availabillity • Jabber interface to manage ‘friends’ • Manual input current location possible • Display of point of interest (POI) on map

  10. What is it? World Wide Web (WWW) • English and Dutch website • WIFI location detection for laptop • Jabber client works like PDA client • Manual input current location possible • Display of point of interest (POI) on map • Deeplinks to other websites • Tool for creating tourist routes • Demonstrations Homepage Interactive map

  11. What is it? World Wide Web (WWW) • External website with Dutch culture map • Register at www.cultuurindebuurt.nl • Enter zipcode or area if needed • Receive mail containing script • Copy-Paste script to external website • The map is shown of external website

  12. Scheme LBS platform

  13. Scheme LBS platform Databases

  14. Scheme Output LBS platform Databases

  15. Scheme Output System for detecting location LBS platform Databases

  16. Scheme Output System for detecting location LBS platform Webservices Databases

  17. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

  18. How it works LBS platform: Connects to web-services / Connects to localizers / Connects to databases / Output to different channels Databases: Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

  19. How it works Output: SMS (all operators) / Vodafone Live! (via Streetguide) /i-mode (KPN)/ www (website for WLAN users) LBS platform: Connects to web-services/Connects to localizers /Connects to databases/Output to different channels Databases: Netherlands Museum Association/Netherlands Department for Conservation/ Uitburo Nederland / Netherlands Department for Archaeology/ Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

  20. How it works Output: SMS (alle telco’s)/Vodafone Live! (via Streetguide)/i-mode (van KPN)/www (website for WLAN gebruikers) System for detecting location: GSM based on CelID / WLAN based on location transmitter (database) /GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN LBS platform: Connects to web-services/Connects to localizers /Connects to databases/Output to different channels Databases: Netherlands Museum Association/Netherlands Department for Conservation/ Uitburo Nederland / Netherlands Department for Archaeology/ Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

  21. How it works Output: SMS (alle telco’s)/Vodafone Live! (via Streetguide)/i-mode (van KPN)/www (website for WLAN gebruikers) System for detecting location: GSM based on CelID/WLAN based on location transmitter (database) /GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN LBS platform: Connects to web-services/Connects to localizers /Connects to databases/Output to different channels Webservices: Geo coding / Bounding box map / Zip code to coordinate (en vice versa) Databases: Netherlands Museum Association/Netherlands Department for Conservation/ Uitburo Nederland / Netherlands Department for Archaeology/ Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

  22. How it works: GSM location detection Supplicant Network SMS/MMS Gateway (Golden Bytes) Telco Privacy Server User DB Internet CellID(3) CellID(1) Culture around the Corner CIDBDB CellID(2) signalling data

  23. How it works: WIFI location detection Supplicant = Jabber Client Authenticator (AP or switch) Jabber Server Central RADIUS Server AP DB Internet Commercial VLAN Employee VLAN Culture around the Corner Student VLAN CIDBDB signalling data

  24. How it works: Detection anywhere/anyhow Access Provider GSM/UMTS International connectivity Access Provider WLAN GPS Receiver Internet Access Provider WLAN/UMTS Access Provider GPRS/ UMTS Access Provider ADSL Access Provider Cable

  25. Partners: Content • Netherlands Museum Association • Netherlands Department for Conservation • Netherlands Department for Archaeology • Theater Institute of the Netherlands • Cultural Youth Passport Holland • Uitburo Nederland

  26. Partners: Access • Vodafone • Telfort • Orange • KPN

  27. Partners: Technology • SURFnet • Geodan • TNO Telecom • Telematics Institute

  28. (near) Future • Expanding voice-services • Expanding services for (culture-) tourism • Including GPS as location detector • Including RF-ID as location detector • Setting up “Nature around the Corner” • Setting up “Sports around the Corner” • Decentralizing content-management • Decentralizing webservices (culturemap on all municipal websites) • Founding non-profit institution “Culture around the Corner”

  29. Thank you! • Extra 1: ‘architecture’ • Extra 2: Definitions • Extra 3: Eduroam • Extra 4: Costs and planning • Extra 5: Revenues/advantages

  30. Content-partners

  31. Extra: Definitions • Web-services: registered internet services • LBS: Location Based Services • Triangulation: interpolation of three antennas • WIFI: Wireless Fidelity • WLAN: Wireless Local Area Network • PDA: Personal Digital Assistant • GPS: Global Position System (USA) • Galileo: European satelite systeem such as GPS • GSM: Global System for Mobile • GPRS: General Packet Radio Service • Vodafone live!: mobile portal (like I-mode)

  32. Extra: Eduroam Supplicant Authenticator (AP or switch) RADIUS server University A RADIUS server University B User DB User DB Guest piet@university_b.nl SURFnet Commercial VLAN Employee VLAN Central RADIUS Proxy server Student VLAN signalling data

  33. Over 350 institutions in Europe and Australia Extra: Eduroam

  34. Extra: Costs and planning • Phase 1 (implemented): ±€ 50.000 • Phase 2 (next step):±€ 50.000 • Variable costs:±€ 1.000 per month • SMS/LBS costs: ±€ 0,30 per request • No charge for users! • Phase 1 (test phase): 1st June 2004 – 31rd July 2004 • Phase 2 (test phase): 1st August 2004 – 31rd December 2004 • Launch: from 1st January 2005

  35. Extra: Revenues/advantages • Increase of potential customer groups / Modernizing image / New target groups • Geo-coding locations and enriching content • Experience in using new technologies and development of services • Cooperation within cultural sector and exchange of information • Improve investment efficiency (cost reduction) • Increase sponsor revenues, use of web services and mobile data communication and commercial partners

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