Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom - PowerPoint PPT Presentation

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Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

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  1. Olivier KargMax Keetman Denise van der MeerRafaëlTodorovici FeliciaPeerenboom

  2. Back ground • Direct seller of cosmetics and beauty products • Leader in • Fragrances • Toiletries • Global cosmetics

  3. Hazel’s percentage of companyssalesbykey sectors

  4. Problems • Salesbegun to delince • Door-to-doorproducts • Teenagers and youngwomen • Annualsalesgrowth < 1.5 % • New CEO  StrategicVision • New product • New advertisement • New logo Solution

  5. NEW PRODUCT • Swagg-on! 5 Variants • Fair • Medium • Olive • Brown • Black

  6. NEW LOGO • Attractivefor teenagers and youngwomen • New reputation • Related to ournew product : Swag-on

  7. Mission statement • ‘With this new line of products, Hazel will become one of the lead cosmetics companies worldwide. Products will be innovative and extensively researched. Our companies image will be one appealing to young people, who are willing to spend some money on cosmetics.’

  8. advertisement