Strategic Partnering: Types of SP. Quick Response: Vendors receive POS data from retailers, and use this information to synchronize production and inventory activities at the supplier.
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VMI is essentially an integrated approach whereby the inventory at the distributor/retailer (downstream) is monitored and managed by the manufacturer/vendor (upstream)
By pushing the decision making responsibility further up the supply chain, the manufacturer/vendor will be in a better position to support the objectives of the entire integrated supply chain resulting in sustainable competitive advantage
computer to computer exchange of business transaction in a standard format