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  1. hand-in-hand

  2. GOAL • ensure the deafblind children are able to communicate with their families and vice versa. • develop the supporter base of a younger audience (university student) aged 18 – 25 in UK. • increase the number of site visits and fundraising • ensure that disability will be included inthe next Millennium Development Goals

  3. INSPIRATION “21% of 18 – 34 years old admit that they have actually avoided talking to a disabled person because they weren’t sure how to communicate with them.” (www scope.org.uk 2014) “I wish I had known in the beginning that deafblindness didn't mean the end of the world for my child...”Sahila, Alisha's mother

  4. INSIGHT They give up communicating with the deafblind.

  5. STRATEGY Tell the target the potential of their hand that can change one’s life. Being deafblind is not the end of the world. Through the hand communication, they can still pursue and enjoy their own life. Tactile is the universal sense that young health people also have. We need to tell them that they have the ability to help and change the life of the deafblind through their hand. hand signs sign language braille 

  6. IDEA hand-in-hand Please put your hands on Please put your hands on

  7. IDEA What : Install the interactive digital signage at school bus shelter. When : Before holiday season starts Where : On major university’s campuses 1. The target puts their hands on the hand-print on the screen at the bus stop. 2. While they touch the screen, adeafblindkid gradually appear on it with light and sound added. 3. The screen will show the kid getting in the school bus, reflecting he/she now receives education with their help. Your hands have the power to change the life of the deafblind. Please put your hands here

  8. IDEA 4. The target is asked to give a signature on his/her palm print. (The signature data could later be used to lobby for MDG.) 5. The picture will be automatically uploaded on the SI’s Facebook page. 6. By reading QR code, the target can learn about the deafblind and make a donation. Facebook & website Sense International is supporting deafblind people to live, learn and thrive. If you agree with this mission, please give a signature on your palm below with your finger. Share Educate Donate Homare takahashi 7. They can get the printed post-card and share with their families. Share on FB : Print this out for your remembrance as a postcard : postcard You can help the deafblind With your hand Lean more on Receive the picture of your handprints and learn more about the deafblind. Homare takahashi 8

  9. SIMULATION Time Span Reach 10 min 3 people 1 hour 18 people 1 day (12 hr) 216 people 1 week 1512 people 3 months (13 w) 19656 people If one person has at least 100 friends on Facebook, the campaign will reach approximately 2 million people in 3 months.

  10. SUMMARY GOAL 1. ensure the deafblind children are able to communicate with their families and vice versa 2. develop the supporter base of a younger audience (university student) aged 18 – 25 in UK 3. increase the number of site visits and fundraising INSPIRATION INSIGHT STRATEGY Tell the target the potential of their hand that can change one’s life. They give up communicating with the deafblind. “21% of 18 – 34 years old admit that they have actually avoided talking to a disabled person. ” IDEA : hand-in-hand SIMULATION The campaign will reach approximately 2 million people in 3 months. Your hands have the power to change the life of the deafblind. 5-7. Learn, share, and donate, through the mobile and postcard. 1. The target put their hands on the screen. 2. The deafblind kid appears on the screen. 3. Learn about the deafblind from the movie. 4. The target is asked to give a signature on their palm print. (It can be used for MDG) Please put your hands here