slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.' PowerPoint Presentation
Download Presentation
Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.'

Loading in 2 Seconds...

play fullscreen
1 / 29

Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.' - PowerPoint PPT Presentation


  • 104 Views
  • Uploaded on

Don't be put off – go for it!. Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.' John Langdon-Davies, fellow of the Royal Anthropological Institute opined in 1936, 'By 1960 work will be limited to three hours a day.'

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.'' - sophie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Don't be put off – go for it!

  • Rex Lambert, Editor of The Listener, wrote in 1936, 'Television won't matter in your lifetime or mine.'
  • John Langdon-Davies, fellow of the Royal Anthropological Institute opined in 1936, 'By 1960 work will be limited to three hours a day.'
  • Sir Richard Woolley was the British Astronomer-Royal who declared in 1956 that, 'Space travel is utter bilge.'
  • Don Rowe was the director of Decca Records who turned down the Beatles. He said to their promoter, Brian Epstein, 'We don't like your boys' sound. Groups of guitarists are on the way out.'
  • Frank Sinatra in 1957 stated, 'Rock and Roll is phony. It's sung, written and played by cretinous goons.'
  • Ken Olson, CEO of DEC said in 1977, 'There is no reason anyone would want a computer in their home.'
  • Bill Gates stated in 1981, '640k ought to be enough for anybody.'
start up issues

Start up Issues

.......And how to avoid them

Peter Doggett – Vistage International

i have an idea
I have an idea..........
  • Write and paint your dream
  • Find something you really believe in
  • Keep it simple
  • Surround yourself with honest and positive people
  • Be realistic about your time and cash
  • Review ReviewReview
so where should you start
So where should you start..?
  • Start with WHY
  • Then with WHAT
  • Then with HOW
  • Too many businesses fail because they start with what and how before considering why. What’s your why?
slide6
TIME
  • The issues
    • Not enough time
    • Poor time planning/utilisation
  • The cures
    • Proper planning – be realistic
    • Don’t underestimate
    • Take breaks
    • Ask for help
you your skills passion and commitment
You - your skills, passion and commitment
  • What are the issues?
    • Commitment
    • Time
    • Get bored/distracted
    • Discouraged
    • Scared
  • The cures
    • Who are you?
      • Are you the right person?
    • Why do you want to start a business?
      • Are they good reasons?
    • Personal SWOT
the idea
The Idea
  • The issue
    • No ideas/limited ideas
    • Don’t know how to get started
  • The cure
    • What do you love doing that somebody might pay you for?
    • Who could you talk to who could help?
    • What is unique/needed/you can do better than others?
the big idea
The Big Idea
  • How do you decide?
    • Something you like/are good at
    • An existing product – but yours is better
    • A new market or product/service
    • An existing market or service
    • Where’s your niche?
slide13

Create something that is unique … If you set up a company selling widgets like the bloke down the road and the only difference is that yours are cheaper, you’ll make a living, but that is all you’ll achieve. If you can be truly differentiated and unique, then you’ve really got something.

Martyn Dawes, founder of Coffee Nation

the support
The Support
  • The issue
    • Who can help me?
  • The cure?
    • Ask people you trust & who are positive – not too emotionally attached.
    • Beware of strangers bearing gifts
    • Network with purpose
    • Get a mentor and be very honest.
partners
Partners
  • Key to your success or...
  • A major part of your failure
    • Chose carefully
      • Complimentary skills
      • Same passion
      • Same ethics
      • Do you trust them implicitly
      • Do the have similar ambitions?
      • Families are not always the best
  • Above all – create an agreement very early on in your growth
slide16
Cash £££
  • The issue
    • I’m no good with money
    • I don’t understand
  • The cure
    • Keep it and systems simple
    • Watch the cash at all times especiallY
      • Bank
      • Breakeven
      • Key numbers that drive your sales
    • Be honest
    • Keep good but simple records
where can i get financial help what will i need
Where can I get financial help?What will I need?
  • Before doing anything – Business Plan – honest and realistic
  • Establish how much you can put in yourself
  • You’ll need
    • Setting up funds – e.g. Premises/equipment/IT etc
    • Working Capital – funding the gap between paying for materials and receiving money from your suppliers
  • Funding options (sole trader)

Cost Security Risks/implications

    • Self £ Nil Overspending
    • Families & friends £ Nil Relationships
    • Partners £ Nil Will want a share
    • Banks – overdrafts £££ YES Withdrawal
    • Banks – long term loans ££ YES Limited
    • Foundations £ Nil Low
    • Some government agencies £ Some Low
    • Business Angels ££ Some Will want return
  • The more risk they take the more they’ll want you to contribute, provide security and a payback
slide18

IMPORTANT NOTE

Small increase in sales price rapidly reduces break even

Even small discounts increase the break even considerably

BREAK EVEN

plan plan plan
Plan PlanPlan
  • Keep it simple
    • Spread sheet
  • Review
    • Keep a score
    • Define what will drive sales
    • Work out your break even – how much do you need to sell to make a profit?
planning the development process
Planning – the development process

REVIEW = YES or No or modify

COST OF STOPPING

Review

Review

Review

Review

Business plan

Prototypes

Customer feedback

Research

Funding

Finalise plans

Marketing sales strategy

Develop final product

Systems

Ideas

Sketches

Models

Test real products with real people

Review and change

Marketing

Customer feedback

Measure

Control

pricing
Pricing
  • Key to your success
    • Market research
    • Decide where you will focus sales
    • Don’t confuse the market
    • Care with discounts
    • Don’t fiddle your business plan by using un realistic prices which you cant achieve
marketing1
Marketing
  • Who are you trying to reach?
  • Where are they?
  • What do the do now?
  • What do you want them to do?
  • What do they read, watch, listen to?
  • SOCIAL MEDIA?
slide25

BUT

ACTIVE CUSTOMER MAILING RESPONSE 12.5%

WITH PERSONAL FOLLOW UP CAN BE 40%

slide26

“What you do

speaks so

loudly that I

do not hear

what you say”

Ralph Waldo Emerson

selling
Selling
  • How?
  • Where?
    • Location
    • Marketplace
    • Internet
  • Who – you or....?
  • Costs?
go forth and multiply
Go forth and multiply!
  • Write and paint your dream
  • Find something you really believe in
  • Keep it simple
  • Surround yourself with honest and positive people
  • Be realistic about your time and cash
  • Review ReviewReview