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Riding the Marketing Riptide: Breakthrough Strategies for Connecting in Digital Era

Join this summit for insights on how to navigate the changing marketing landscape. Learn how to blend traditional and digital approaches, create impactful connections, and add value through big ideas and storytelling. Gain veteran advice on working the room, meeting smart people, and swimming with the riptide for success.

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Riding the Marketing Riptide: Breakthrough Strategies for Connecting in Digital Era

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Presentation Transcript

  1. Welcome! • Everything has changed and… • Nothing has changed

  2. This Summit Is About “And” • It’s about breaking through • It’s about traditional approaches + digital • It’s about connecting in a way that matters

  3. Marketing Is In A Riptide • Don’t fight it you’ll drown • Don’t go sideways • Swim with the current to see how far AWAY from safety you can get

  4. Insights Are So 2012 • Big Ideas need Big Insights • Move to Provocations • Big Ideas

  5. Don’t Just Sell…Add Value • Not info. Solutions • Not Features. Benefits • Tell them a story that will make it a conversation not a sales pitch

  6. Veteran’s Advice • Work the room • Meet a lot of really smart people • Ask questions • Swim with the Riptide

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