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Enhancing Recruitment and Marketing Through Innovative Solutions in a Chilean Startup

This project focuses on improving recruitment processes and social media marketing strategies for a startup in Chile. It spans from May to August 2014, during which various aspects were addressed, including product development, market research, and business development. Key actions included defining product requirements, implementing multi-platform marketing campaigns, and conducting competitive and SEO analyses. The project aimed to resolve issues with unqualified candidates and lengthy recruitment processes by generating mutual interests between jobs and candidates, leveraging existing LinkedIn networks effectively.

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Enhancing Recruitment and Marketing Through Innovative Solutions in a Chilean Startup

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  1. KanakoTone, MBA Class of 2014Market Research & Business Development Project Product Development = Process Improvement in recruiting What is ? Social Media Marketing = Process Improvement in marketing A Startup in Chile, providing innovative solution in recruiting operation [ Existing Model ] [ LinkedIn Network Effect] Project Overview (May – Aug, @Chile) CVs CVs 1. Product Development Defined product requirements and built specifications 2. Social media marketing Planned and implemented multi-platform Social media marketing campaign 3. Market research Conducted competitive analysis, pricing analysis and SEO analysis 4. Business development Developed outbound marketing campaigns CVs No reply… Long awaiting… Unqualified candidates… Mountains of CVs… Deal breaker at the end… [ Our Solution: generating mutual interests] Jobs CVs X 2 !! Key Takeaway Besides hard skills acquired and reinforced through the internship… Life in startup - full of ambiguity - quick decision making and implementation - flat environment, anytime discussion High Compatibility - No Spanish, no LatAm before, no startups… But, just jumped in!! Process Analysis by utilizing 5+ yearsrecruitment expertise

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