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Kanako Tone, MBA Class of 2014 Market Research & Business Development Project. Product Development = Process Improvement in recruiting. What is ?. Social Media Marketing = Process Improvement in marketing.

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kanako tone mba class of 2014 market research business development project
KanakoTone, MBA Class of 2014Market Research & Business Development Project

Product Development

= Process Improvement in recruiting

What is ?

Social Media Marketing

= Process Improvement in marketing

A Startup in Chile, providing innovative solution in recruiting operation

[ Existing Model ]

[ LinkedIn Network Effect]

Project Overview (May – Aug, @Chile)

CVs

CVs

1. Product Development

Defined product requirements and built specifications

2. Social media marketing

Planned and implemented multi-platform

Social media marketing campaign

3. Market research

Conducted competitive analysis, pricing analysis and SEO analysis

4. Business development

Developed outbound marketing campaigns

CVs

No reply…

Long awaiting…

Unqualified candidates…

Mountains of CVs…

Deal breaker at the end…

[ Our Solution: generating mutual interests]

Jobs

CVs

X 2 !!

Key Takeaway

Besides hard skills acquired and reinforced through the internship…

Life in startup

- full of ambiguity

- quick decision making and implementation

- flat environment, anytime discussion

High Compatibility

- No Spanish, no LatAm before, no startups…

But, just jumped in!!

Process Analysis by utilizing 5+ yearsrecruitment expertise