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CULTURAL ENVIRONMENT. Week 7. WHAT IS CULTURE?. THE WAY OF LIFE OF A PEOPLE IT IS: LEARNED SHARED WITHIN A GROUP DIFFERENT BETWEEN GROUPS . WHAT DO YOU NEED TO KNOW?. BUSINESS ETIQUETTES MANAGEMENT ATTITUDES CONSUMPTION CULTURE. STARTING POINT!. DON’T STEREOTYPE DON’T BE ETHNOCENTRIC

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Presentation Transcript
what is culture

WHAT IS CULTURE?

THE WAY OF LIFE OF A PEOPLE

IT IS:

LEARNED

SHARED WITHIN A GROUP

DIFFERENT BETWEEN GROUPS

what do you need to know
WHAT DO YOU NEED TO KNOW?

BUSINESS ETIQUETTES

MANAGEMENT ATTITUDES

CONSUMPTION CULTURE

starting point
STARTING POINT!

DON’T STEREOTYPE

DON’T BE ETHNOCENTRIC

BE WILLING TO ACCOMMODATE DIFFERENCES

stereotypes
Stereotypes
  • 1630s, Maximilien, Duke of Sully:

The English take their pleasures sadly.

  • 1786, French aristocrat Count Honoré de Mirabeau;

English generosity! They calculate everything, even talent and friendships...

  • 1815, Italian sculptor Antonio Canova:

Englishmen see with their ears.

ethnocentrism
Ethnocentrism

A belief that my home country’s culture is superior to that of any other country.

cultural knowledge
CULTURAL KNOWLEDGE
  • FACTUAL KNOWLEDGE

FACTS THAT ARE OBVIOUS AND MUST BE LEARNED

  • INTERPRETIVE KNOWLEDGE

THE NUANCES THAT ARE DIFFICULT TO UNRAVEL

slide8

Communication and Language

MEDIUM WE USE TO:

CONVEY FEELINGS AND THOUGHTS

INTERPRET THE ENVIRONMENT

ASSIGN MEENING TO EVENTS

you say you speak english
You Say You Speak English!

FIRST FLOOR IS GROUND FLOOR AND 2nd FLOOR IS FIRST.

AN APARTMENT IS A FLAT

TRUNK OF A CAR IS A BOOT AND HOOD IS A BONNET

GARTERS ARE SUSPENDERS, AND SUSPENDERS ARE BRACES

TO CALL (PHONE) SOMEONE IS TO RING UP

A BUSY PHONE LINE IS ENGAGED

“TABLE” SOMETHING MEANS YOU WANT TO DISCUSS IT NOT POSTPONE IT AS IN THE U.S.

BILLION IS A MILLION MILLION NOT A THOUSAND MILLION

silent language
SILENT LANGUAGE

BODY GESTURES

GRIMACES

POSTURES

PERSONAL SPACES

COLORS

BUSINESS RITUALS

CONCEPT OF TIME

hofstede s cultural dimensions
HOFSTEDE’S CULTURALDIMENSIONS

UNCERTAINTY AVOIDANCE

POWER DISTANCE

INDIVIDUALITY/COLLECTIVITY

MASCULINITY/FEMININITY

uncertainty avoidance
UNCERTAINTY AVOIDANCE

The extent to which the members of a society are uncomfortable with unclear, ambiguous, or unstructured situations.

uncertainty avoidance13
HIGH

Denmark

Sweden

Ireland

United Kingdom

United States

Canada

Australia

LOW

Greece

Portugal

Japan

Argentina

Belgium

Italy

South Korea

Uncertainty Avoidance
three ways to reduce uncertainty
Three ways to reduce uncertainty:

Technology

Social Rules

Religion and Rituals

power distance
POWER DISTANCE

The extent to which the less powerful members of a society accept--even expect--that power be distributed unequally.

power distance16
LOW

Austria

Denmark

Ireland

Norway

Sweden

U.K.

U.S.A.

HIGH

Malaysia

Philippines

Venezuela

Mexico

Indonesia

India

Brazil

Power Distance
individualism
INDIVIDUALISM

The extent to which people prefer to act as individuals rather than group members.

individualism18
HIGH

U.S.A.

Australia

U.K.

Canada

Netherlands

Belgium

France

LOW

Venezuela

Singapore

South Korea

Taiwan

Mexico

Brazil

Japan

Individualism
masculinity femininity
MASCULINITY/FEMININITY

The extent to which people prefer to have “male” values such as success, assertiveness, and achievement, as opposed to “female” values like solidarity, nurture, and quality of life.

masculinity
HIGH

Japan

Austria

Germany

Italy

Mexico

Switzerland

Ireland

LOW

Sweden

Norway

Netherlands

Denmark

Finland

Chile

Thailand

Masculinity