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CULTURAL ENVIRONMENT. Week 7. WHAT IS CULTURE?. THE WAY OF LIFE OF A PEOPLE IT IS: LEARNED SHARED WITHIN A GROUP DIFFERENT BETWEEN GROUPS . WHAT DO YOU NEED TO KNOW?. BUSINESS ETIQUETTES MANAGEMENT ATTITUDES CONSUMPTION CULTURE. STARTING POINT!. DON’T STEREOTYPE DON’T BE ETHNOCENTRIC
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CULTURAL ENVIRONMENT
Week 7
WHAT IS CULTURE?
THE WAY OF LIFE OF A PEOPLE
IT IS:
LEARNED
SHARED WITHIN A GROUP
DIFFERENT BETWEEN GROUPS
Stereotypes
- 1630s, Maximilien, Duke of Sully:
The English take their pleasures sadly.
- 1786, French aristocrat Count Honoré de Mirabeau;
English generosity! They calculate everything, even talent and friendships...
- 1815, Italian sculptor Antonio Canova:
Englishmen see with their ears.
Ethnocentrism
A belief that my home country’s culture is superior to that of any other country.
CULTURAL KNOWLEDGE
- FACTUAL KNOWLEDGE
FACTS THAT ARE OBVIOUS AND MUST BE LEARNED
- INTERPRETIVE KNOWLEDGE
THE NUANCES THAT ARE DIFFICULT TO UNRAVEL
MEDIUM WE USE TO:
CONVEY FEELINGS AND THOUGHTS
INTERPRET THE ENVIRONMENT
ASSIGN MEENING TO EVENTS
You Say You Speak English!
FIRST FLOOR IS GROUND FLOOR AND 2nd FLOOR IS FIRST.
AN APARTMENT IS A FLAT
TRUNK OF A CAR IS A BOOT AND HOOD IS A BONNET
GARTERS ARE SUSPENDERS, AND SUSPENDERS ARE BRACES
TO CALL (PHONE) SOMEONE IS TO RING UP
A BUSY PHONE LINE IS ENGAGED
“TABLE” SOMETHING MEANS YOU WANT TO DISCUSS IT NOT POSTPONE IT AS IN THE U.S.
BILLION IS A MILLION MILLION NOT A THOUSAND MILLION
HOFSTEDE’S CULTURALDIMENSIONS
UNCERTAINTY AVOIDANCE
POWER DISTANCE
INDIVIDUALITY/COLLECTIVITY
MASCULINITY/FEMININITY
UNCERTAINTY AVOIDANCE
The extent to which the members of a society are uncomfortable with unclear, ambiguous, or unstructured situations.
HIGH
Denmark
Sweden
Ireland
United Kingdom
United States
Canada
Australia
LOW
Greece
Portugal
Japan
Argentina
Belgium
Italy
South Korea
Uncertainty AvoidancePOWER DISTANCE
The extent to which the less powerful members of a society accept--even expect--that power be distributed unequally.
LOW
Austria
Denmark
Ireland
Norway
Sweden
U.K.
U.S.A.
HIGH
Malaysia
Philippines
Venezuela
Mexico
Indonesia
India
Brazil
Power DistanceINDIVIDUALISM
The extent to which people prefer to act as individuals rather than group members.
HIGH
U.S.A.
Australia
U.K.
Canada
Netherlands
Belgium
France
LOW
Venezuela
Singapore
South Korea
Taiwan
Mexico
Brazil
Japan
IndividualismMASCULINITY/FEMININITY
The extent to which people prefer to have “male” values such as success, assertiveness, and achievement, as opposed to “female” values like solidarity, nurture, and quality of life.
HIGH
Japan
Austria
Germany
Italy
Mexico
Switzerland
Ireland
LOW
Sweden
Norway
Netherlands
Denmark
Finland
Chile
Thailand
Masculinity
