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What is communication Effectiveness?.

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what is communication effectiveness

What is communication Effectiveness?

“Traditionally, a ship’s captain was always the last person to find out his crew intended to mutiny. Communication audits identify the symptoms of discontent, before either customers or employees storm the bridge. They are an organization’s early warning system.”

- Dennis Tourish & Owen Hargie

overview
Overview

Assess

Implement

Strategize

1 assess
1. Assess
  • Describe the system
    • Channels
    • Goals
    • Typical messages
    • Target audience
  • Communication Audits
  • Pulse Process
2 strategize
2. Strategize
  • What is strategy?
    • Macro-level
    • Choice making
    • Goal-setting
    • Anticipating reactions
    • Basis for action
strategy cont
Strategy cont.
  • How do you craft strategy?
    • Link org. goals to comm. Goals
    • Select a theme or core message
    • Align tools and roles
  • What makes it effective?
    • Advance org. goals
    • Legitimize/de-legitimize issues
    • Shape memory
    • Sensemaking
    • Point of identity
    • Evolve
3 implement
3. Implement
  • Repetition & redundancy
  • Opinion leaders
  • Attack thought-terminating clichés
recycle
Recycle

Assess

Implement

Strategize