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AAA Investor Presentation

Logo. www.AAA.com Investor Presentation. Shanghai AAA Information Technology Co. Ltd. 2005/10. AAA’s Vision. To be the dominant platform enabling universal B2C e-commerce – consumers and merchants around the globe trading with each other through www.AAA.com.

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AAA Investor Presentation

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  1. Logo www.AAA.com Investor Presentation Shanghai AAA Information Technology Co. Ltd. 2005/10

  2. AAA’s Vision To be the dominant platform enabling universal B2C e-commerce – consumers and merchants around the globe trading with each other through www.AAA.com

  3. The Problem With Cross-Border e-commerce: Process Gaps Although the Internet has long enabled information to flow freely around the globe, e-commerce has not spread as widely, because of various barriers. Domestic Customers’ needs Overseas Merchants’ needs Process Gaps • Access to more products on international markets • Buy smoothly and safely online, no worry about currency exchange • Convenient delivery • Timely customer services • Maximize revenue by selling more products to more customers around the world • Minimize costs on marketing, logistics and customer services • Secure transaction International Payments Logistics language customer services cultural differences

  4. AAA Bridges the Gaps in Cross-Border e-commerce AAA provides an online e-commerce platform that bridges ALL 5 major gaps which prevent global B2C transactions from happening Clear the hurdles to consumer overseas e-commerce • Limited merchandise/service choices • Language difference • International payment & currency conversion • International shipping, tariffs & logistics • Customer services & culture differences Give overseas merchants simple access to overseas consumers • Low cost and low risk • Plug and play Domestic Consumers Overseas Merchants

  5. Starting With Chinese Consumers… • Near-Term Mission of www.AAA.com: • Capture the untapped market of high-end Chinese e-consumers shopping around the globe • Develop a strong brand name and deep customer loyalty • Build a base of American online merchants to capture higher margins and provide differentiated offerings

  6. …To Whom We Provide an Unparalleled Customer Experience • Brand new shopping concept and experience • No limit on choices, time and locations • Only pay one price in local currency, all taxes, shipping costs, tariffs etc. included • 6-14 working day guaranteed delivery on goods around the world • Accessible customer services with return and exchange guarantees • Highly efficient back office procedures and logistic systems • Unique and proprietary flow design and order systems • Highly efficient logistic systems • Superior customer service and relationship management • Always view customers as the core resource of www.aaa.com • Always be ‘Friendly, timely, thorough and considerate’ to customers

  7. Order Size Level of merchandise choices AAA is Successfully Attacking the Most Profitable Segment of the B2C Market Logo Specialized brand name websites Online portal shopping malls

  8. And Is The Only Chinese e-commerce Player in Global B2C

  9. AAA’s Target Markets • Chinese high-end (middle class) consumers • More than 8 million online users have over $5,000 annual income (CNNIC Survey 2004), 100 Million by 2010 • This number is growing quickly, and is actually higher than reported because many Chinese shield their true incomes • Disposable income ratio is higher than in other countries because of lower cost of living and extremely high consumer confidence • MasterCard /Visa estimates more than 100 million Chinese with annual income >$5,000 by 2010 • Overseas merchants • Merchants who are interested in China consumer market • Limited resources and capital • Do not want exposure to high business and/or financial risks • Products/services fit Chinese consumers’ demand

  10. $ 100K+ 0.5% of Internet users (500,000) Age 40+, senior professionals, middle+ managers and executives 2nd tier $50-100K 8.7% of Internet users (>8,000,000) Age 25-40, college education; Young professionals, technicians and Sr. staff Core market $5-49k annual Incomes 2nd tier market $3-4K annual income 10.7% of Internet users (>10,000,000) Age 20-30, new graduates, junior professionals and ordinary staff $3K- - Data from CNNIC 2005.1 Highly Desired Consumers

  11. Internet Users in China Increasing Dramatically • According to CNNIC, China internet users will reach 120 million in 2005 • Only 7.3% of internet users shop often online as of 2004 • However, this number is expected to grow over 60% by 2008 and online retail transaction volume is expect to reach $9 billion by 2008 • Direct online shopping for overseas goods/services is well underserved

  12. Market Size, Cont’d • A hassle free channel to reach global consumers highly desired, esp. by mid-small size ones • US small e-tailers alone -- over 200,000 (Cahners In-Stat, July 2002) • An estimated $130.3 billion US online retail sales in 2006 • Size could be doubled with expansion into Japan, Europe and Korea • $30 million revenue • By grabbing 20,000 merchants (~5%) with a $1,500 annual fee per merchant • Additional commission revenue from sold products via AAA • ‘…obtaining Chinese distribution is a big deal because of the size of its market. Everybody wants to sell to virgin territory.’ - Mike Goodman, Yankee Group senior analyst

  13. Company Overview • Founded by 4 partners in 200x, and headquartered in Shanghai in 200x • Has a sister company BBB International in Los Angeles to handle logistics and Sino-US trading • Partners have already invested over $350K in AAA • Operational Milestones • July 200X: Beta version introduced • November 1st 200X: Official site launched Market promotion started • Current annual run rate sales of $1.5 mil with 18% gross profit margin • Order grow 20% month over month with limited marketing budget

  14. … and, Ultimately, Revenues

  15. Pent-up Customer Demand is Driving Our Growth • We are just giving customers what they need • Survey shows over 80% respondents need AAA’s services • 90+% satisfaction level in post-sale survey • Over 35% repeat order volumes

  16. This Is a Highly Profitable Business…

  17. …With Multiple Revenue Streams… • Revenue from consumers • service fees • Revenue from foreign merchants • Initial set-up fees • Commissions on sold products/services • Revenue from Logistic efficiency • Revenue from advertisement and/or other value added services • Website advertisement sales/Special promotional position sales • Value added services on registered users • Alliance and affiliate programs

  18. Building Barriers To Entry • Key barriers for competitor to enter in near term • High brand awareness in top 20 cities • recognized by key Chinese medias as the pioneer and absolute leader in universal B2C e-commerce • over 700,000 users with high loyalty within 10 months operation • Highly efficient back office procedures and logistic systems • No branded players can build a platform like this in short term due to their existing large business scales

  19. AAA’s Management Team Is Already Deep • A1, Co-Founder & CEO • Based in US, responsible for overseas merchant market development • 2001-2003 Business Development Manager, xx Media, US • 2000-2001 Sr. E-commerce Market Analyst, xx Group, US • MBA from the George Washington University, BA in accounting from xx Finance College • A2, Co-founder & President • Designer and founder of AAA business model, based in Shanghai China, and responsible for AAA China operations and financing • 2001-2005 XX Bank, N.A. Assistance Vice President in Strategic and International Planning, with focus on formulating Asia/China entry strategies, set-up and co-managed XX China Office in Shanghai • MBA degree in finance and investment from the George Washington University • B.S. degree in MIS from xx University

  20. AAA Financial Projections Plan to break even in early 2007

  21. Key Investment Themes • Huge and growing market size • Massive potential for China in e-imports - $25 billion (assuming a 5% of $500 billion current annual imports) • Global opportunity even larger • First-mover advantage • Desirable customer base • High income, high level of education and high demand for overseas goods/services • Average order size so far is over $150, about 10 times the industry average • Low business and financial risks • Customized orders -> low business risk • No inventory, low accounts receivable -> low financial risk • Profitable business model • 20% gross margin on sales • Deep management team

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