HOW TO PROMOTE ECOMMERCE VIA FACEBOOK

1. HOW TO PROMOTE HOW TO PROMOTE ECOMMERCE VIA ECOMMERCE VIA FACEBOOK FACEBOOK

2. • Ecommerce or the process of buying and selling of goods online can easily be called one of the biggest technological marvels of this digital era. The experience of having access to your favourite stores at any hour of day or night is un-parallel. Facebook is undoubtedly one of the biggest social media platforms and therefore if you wish to drive the traffic and tap the right audience, you must promote your ecommerce business via facebook.

3. • Facebook is a great place to connect and build relationship with the prospect and future clients. The Ecommerce Marketing experts at Sofftek Solutions can help you in generating sales and flourishing your business via Facebook. The Facebook Business Manager at Softtek Solutions recommends the following ways in which you can promote your business via Facebook.

4. • Use dynamic ads and Images- Using dynamic product ads based on the customers activities on your site, increases the chances of bringing them back. Also images perform the best on facebook as compared to any other type of posts. You must keep in mind that the images which are self- explanatory will obviously get higher engagement than the ones which need further elucidation. Facebook Advertising in a highly successful social media marketing tool.

5. • Create Themed product collages- Creating the similar kind of posts and images can be very repetitive for the viewers as well as the maker. You could make your product images more interesting and visually more striking by creating collages that place similar themed items together.

6. • Run giveaways and contests-Survey has shown that 42% of people on Facebook press the “like” button of a brand in order to get the coupons or free giveaways. Offer a deal or a package in such a way that lures them to engage with you and your page.

7. • Time sensitive discounts-For Ecommerce sites dealing with clothes, lifestyle, apparel etc. Taking out time sensitive discounts is a great way to trigger a psychological wave for shopping. Minimum purchase limits is also an effective incentive to indulge the buyers.

8. • Caption contests-People love interactive and fun filled activities. Caption contests are a great medium to ram up engagement and get the people to interact with your content.

9. • Free shipping-You may not have a free shipping facility as a permanent and recurring feature. However doing do occasionally can be a compelling factor and get the buyers excited. Usually holiday season is the time people are willing to indulge so you could coincide the free shipping around the same time.

10. • Use a custom Facebook store app- Custom apps like Facebook store app places a tab on your facebook page. It is an official shopify app through which you can publish your products and collections to your facebook page. This visible tab can help your shopping experience by bringing the products right inside Facebook itself.

11. • It is mandatory for the Ecommerce businesses to indulge in Facebook Marketing and strike a balance between creating engaging content and gently cajoling the audience into buying their products.