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Unlock the most important features of social media apps to make it successful and establish a benchmark. Read more in this blog! https://bit.ly/3xZKXNG
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BEST FEATURES OF SOCIAL MEDIA APP IN 2023 BY AppsDevPro
OVERVIEW : Social media apps are no more limited to chatting and communication. With the integration of such advanced features of social media, these applications have become powerful marketing tools. This blog is here to guide you about the modern social media features that you can implement in your app to enhance user engagement and generate better ROI. So what features of social media apps can make them stand out from the crowd? If you’re planning to create an app that will allow your customers to interact with your brand on the go, chances are you’ve heard of social media mobile apps like Instagram, Twitter, and Facebook. The features of social media apps like post feed, photo filters, gamification, video post, post sharing, commenting and more are the real attraction of these apps. Social media apps have become increasingly popular in the last few years, with thousands of new social media apps hitting the market each year. At their core, many of these apps help users share photos and videos, chat online with friends, and more.
MARKET OVERVIEW OF SOCIAL MEDIA APPS With the increasing number of social media app users, it has become important to launch a social media app with such features that help you make a mark. Here are some statistics that you need to know: According to market statistics, more than half of the world (59%) is using social media apps. As per reports, 4.70 billion people around the world are now using social media apps. In addition, 227 million new users have come online within the last 12 months. It has been considered that people spend an average 2h 29m on social media apps. In a nutshell: These statistics are enough to interpret how far social media apps have come and where they are expected to grow. So before you hire a mobile app developer in India to create a social media app you need to know the mantra to make it successful. Make sure you have such features in social media apps that immediately connect your audience and encourage them towards quick action.
TOP 10 FEATURES OF SOCIAL MEDIA APP AND ITS INTEGRATION COST If you’re looking to improve your social media presence, here are the top 10 features of social media mobile apps and how much they’ll cost you. These are some common features that many businesses use to take their presence on social media to the next level, but they do require investment in order to provide value to your business and its customers. So let’s get started with the most important features of social media app:
1. USER SIGN UP (AVERAGE COST OF INTEGRATION – $50 TO $150) Social media apps are all about connecting people with peers, friends and family. To get started with an app, users have to sign up. You can hire an app developer in India to offer an easy, quick and simple signup interface. Be sure to offer more than one option to sign up on the site, like an email address, a phone number, and a password. To ensure a better user experience, apps need a Forgot Password option to make them more user- friendly, as they could use either Facebook or Google SDKs. One could also use text verification, or register with a mobile phone number.
2. PROFILE SETTING AND PERSONALIZATION (AVERAGE COST OF INTEGRATION – $100 – $150 Users always look for the features in social media that allow them to personalize the app setting in accordance with their mood, current activities, current interests, or the environment. For example, it could be a great features of social media apps that allow them to upload their favorite photo or describe themselves briefly, and more. With this additional feature, customers will be more eager to sign up. By hiring a mobile app developer in India you can easily integrate these features in social media app. Furthermore, with this additional option, the customer will have a sense of control and pride over their profiles and will, as a result, be more likely to be loyal to your company.
3. NEWS FEED (AVERAGE COST OF INTEGRATION – $150 – $170) One benefit of this feature is that it will make your social media experience richer. This means that you’ll see all the recent posts from everyone who you’re subscribed in one place, rather than having to check them individually. The downside is that this can make your feed cluttered with content, so it’s best to limit how many feeds you follow and set some limits on the types of posts you want to see in your feed. Social media apps are free! So you can offer these features of a social media app with a premium subscription package. Users can have access to features like posting longer statuses, unlimited followers, editing photos before sharing them or managing influencers’ accounts.
4. PUSH NOTIFICATION (AVERAGE COST OF INTEGRATION – $15 – 40) Push notifications are a powerful marketing feature that not only keeps your customers feel more involved in your company. But also let them stay tuned for the latest updates. Whether there are any sales or discounts, or any latest message pops up, the app will send a push notification to the users. To customize this feature, you can choose to hire an Android app developer in India. However, this feature comes with a potential risk that consumers might be annoyed by too many notifications. Make sure you hire professionals to use this strategy in a very successful way. The push notification is customizable as well so you can only send out messages which will interest your customers. Customization of push notifications cost from $15-$40 depending on how often you need the service for your business and how complicated the service becomes.
5. CONTENT SHARING (AVERAGE COST OF INTEGRATION – $200 – $250) One essential feature of any social media app is the ability to share updates with your followers. The social sharing features are now some of the most popular ways to share information on your phone. While most free apps will offer at least basic social sharing abilities, many will also offer additional features such as cross-posting or a story feed that displays everyone’s posts on one page. These can be nice, but they often require you to pay for premium features that may not be necessary for you right now. Depending upon what type of social media app you are trying to develop, you can choose what social media features works best for you. But don’t forget this is one of the most premium features of social media apps, if you are using it for business purposes.
6. IN-APP CHAT/ CALLING When it comes to the best social media features, the In-app chat/Calling feature is a standard. These features of social media app allow users to communicate with each other either through live chat or by phone. If you opt for one of these types of features, your annual operating cost will be $40,000-$110,000 (according to Appcues). Chatting is less expensive than calling, but keep in mind that this type of social media app can offer great convenience of communication.
7. PHOTO FILTERS People love sharing your photos on social media but want them to be filtered first. Therefore, considering adding this feature of social media to your app might be a wonderful decision. You can simply hire a Software developer in India to implement this feature in your app. Some apps allow you to filter your images before uploading. The photo filter effect can range from minor changes to dramatic effects. One social media app is Snapchat, and they offer 100+ filters with their basic membership at no cost, while other apps like Unfold charge $6 per month for access to their filter.
8. SEND FRIEND REQUEST/ FOLLOW REQUEST To increase your social media engagement rate, you might want to add in the Send Friend Request feature. This means that you will be able to see people who you have been invited by another member or accept invitations to join their group conversations. Though this is an option on Facebook and Instagram, it is not available on Twitter, LinkedIn, or Pinterest. With the Send Friend Request function on a social media mobile app, it’s easy for someone to find new people with whom they might want to start engaging with in real-time discussions. This is because the number of members within each network can vary so dramatically from one social media mobile app platform to another.
9. GEOLOCATION FEATURE (AVERAGE COST TO ADD THIS FEATURE STARTS FROM $100+) One of the most crucial features of social media app is its geolocation feature. This allows you to add where you are to posts, pictures, messages, whatever you want. It also makes it easier for other users to find out where you’re at when posting something that they’re interested in. The best part about this is that it’s free! There are many apps like Instagram, Snapchat, or Facebook that all offer this same functionality but with varying degrees of quality. If you want the best possible experience though, I would recommend using Facebook since it has better algorithms for figuring out what people will like based on location data.
10. STATUS DISAPPEAR FEATURE This feature allows you to choose how long others can see your post or comment. This will be great for those who want to share something they don’t want people reading too deeply into, or if you just need a little break from the internet. You can hire iPhone app developers in India to enhance the customer experience. You can set the amount of time you want your posts to stay visible in someone’s feed before it fades away with this option: anywhere from 15 seconds, 1 hour, 2 hours, up to 24 hours. But if the most important thing to you is privacy, there’s an option where posts only appear for yourself when using the app! In a Nutshell: These are the few most important features of social media app that you need to consider in social media app development. But the choice of features and functionality can go beyond this list depending upon the app type and budget.
CONCLUSION: WHERE TO GO NEXT? It may take time to construct and implement a successful social media platform even if you know exactly how to do it, because this sort of thing can be difficult and complex. Apps like Facebook, Instagram, and Twitter were not developed overnight and they certainly did not create themselves; so be patient and start small. Creating a social media app and then making it a success would be wise. To make your app developed rightly, firstly you need to hire a mobile app developer in India that can understand your needs. At AppsDevPro, we have a team that specializes in creating social network apps with advanced features. You can discuss your project details with our experts, they will guide you to the best suitable solution and create an app that has a simple and engaging user interface.
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