How

1. GPC How Unites the Supply Chain? GSMP BrusselsApril 15, 2008

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3. Agenda • Objectives: Understand how GPC unites the supply chain • Approach: • Demonstrate case studies • Best Buy, Carrefour, Wal-Mart, SA2, GS1 Canada

4. Information Emphasis is Changing

5. Information Emphasis is Changing

6. How GPC Unites the Supply Chain? • When a seller organisation implements GPC, then the GPC Brick ensures the correct recognition of the product category through the extended supply chain and the buyer organisation can use the same GPC Brick to route the seller's product information to the right buyer

7. Commercial Role: Delivering Better Assortments, Sales, Margins

8. GPC Connects Views

9. GPC Update from Best Buy Patricia Vessey

10. Best Buy Co., Inc. Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation.  Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations.  We sell consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and Speakeasy (speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education. 2007 Sales: $40 Billion

11. Best Buy Co., Inc. • Best Buy’s use of GPC • Results of analysis of GPC that Impacts Best Buy - Segments (23) and Families (41) - Classes (98) - Bricks (329) • Key Learnings from Best Buy’s GPC Journey

12. Best Buy’s use of GPC • We have 13 vendors using GDSN currently, an increase of 8 vendors in the past year that send data using GPC codes. This list continues to grow year over year. • We continue to update the mapping of BBY hierarchy to GPC as changes are made and submit Change Requests as we identify them. • We have begun using GPC bricks to allow us to be more accurate in taxing our product for our Taxation systems for Retail stores. • As we move into international market, we have taken Best Buy use of GPC to affect how we implement our new international Retail systems.

13. Key Learnings from our GPC Journey • GDSN limitations on communicating GPC attributes and subscription at the attribute level continue to present difficulties and complicate the GDD item data model. • The most critical use of GPC has been to assign new items to the appropriate internal category in our PIM system. - We use the GPC provided through GDSN by our vendors to map to our internal category hierarchy. - These categories are used to define attributes required for an item. - We have defined 333 PIM Internal categories to date which are mapped to 329 Bricks. • Benefits of GPC use include standardization across internal business units for category reporting, including international. • We need to keep an eye on segment development as Best Buy has continued to expand the GPC categories we sell.

14. GPC Segments (23) that Impact Best Buy Segments (23) Homecare Household Kitchen Merchandise Household/Office Furniture/Furnishings Lawn/Garden Supplies Music Personal Accessories Plumbing/Heating/Ventilation/Air Conditioning Safety/Security/Surveillance Sports Equipment Stationery/Office Machinery/Occasion Supplies Textual/Printed/Reference Materials Toys/Games Arts/Crafts/Needlework Audio Visual/Photography Automotive Beauty/Personal Care/Hygiene Clothing Communications Computing Electrical Supplies Food/Beverage/Tobacco Healthcare Home Appliances

15. GPC Families (41) that Impact Best Buy • Household Cleaning/Care • Household Energy • Household Kitchen Merchandise • Household/Office Furniture • In-car Electronics • Lawn/Garden Supplies • Light Application • Major Domestic Appliances • Musical Instruments/Accessories • Ornamental Furnishings • Personal Accessories • Personal Hygiene Products • Photography/Optics • Plumbing/Heating/Ventilation/Air Conditioning • Prepared/Preserved Foods • Skin Products • Small Domestic Appliances • Sports Equipment • Stationery/Office Machinery • Textual/Printed/Reference Materials • Toys/Games • Arts/Crafts/Needlework Supplies • Audio Visual Equipment • Audio Visual Media • Beverages • Body Products • Bread/Bakery Products • Clothing • Communications • Computers/Video Games • Confectionery/Sugar Sweetening Products • Cosmetics/Fragrances • Electrical Cabling/Wiring • Electrical Connection/Distribution • Electrical Lighting • General Electrical Hardware • Greeting Cards/Gift Wrap/Occasion Supplies • Hair Products • Home Diagnostics • Home/Business Safety/Security/Surveillance • Home/Business Surveillance Equipment

16. GPC Classes (98) that Impact Best Buy Electric Lamps/Light Bulbs/Lighting Electrical Connection Electrical Distribution Fixed Communication Devices Food/Beverage Preparation Appliances General Electrical Hardware Gift Wrap/Accessories Greeting Cards/Invitations Hair Care Products Hair Removal/Masking Products Home Audio Equipment Home/Business Surveillance Equipment Household Beds/Mattresses Household Cleaning Household Food Measuring Equipment Household Water/Beverage Equipment Household/Office Seating Household/Office Storage/Display Furniture/Screens Household/Office Tables/Desks Kitchen Washing Appliances Laundry Care Appliances Lawn/Garden Cooking/Heating Appliances Lawn/Garden Pools/Ponds/Water Features & Ornaments Lawn/Garden Weather Monitoring/Observation Major Cooking Appliances Major Laundry Appliances Mobile Communication Devices/Services Musical Instrument Accessories Musical Instrument Accessories Musical Instruments (Non Powered) Musical Instruments (Powered) Musical Toys Needlework/Toy Making Craft Supplies Non Alcoholic Beverages – Not Ready to Drink Non Alcoholic Beverages – Ready to Drink Office Machinery Optics Oral Hygiene Organizational Planning Stationery Periodicals Personal Bags/Luggage/Umbrellas Photography Photography Printing/Dark Room Equipment Pictures/Mirrors/Frames Portable Air Control Appliances Portable Audio/Video Portable Electric Lighting Pre-recorded Media Recordable Media Refrigerating/Freezing Appliances Sanitary Ware Skin Care Skin Care Small Cooking/Heating Appliances Snacks Stationery Cutters/Trimmers Stationery Paper/Card/Film Sweet Bakery Products Televisions Toy Vehicles – Non-ride Upper Body Wear/Tops Video Game Consoles Video Recording/Playback/Receiving Warming Appliances Waste Disposing/Compacting Appliances Air/Gas Controlling Appliances/Parts Alarm Systems Audio Visual Accessories Automotive Anti-Theft Products Automotive Appearance/Fragrance Accessory Automotive Decorative Lighting Baking/Cooking Mixes/Supplies Batteries/Chargers Board Games/Cards/Puzzles Body Massage/Toning Books Cables/Wires Cabling/Wiring Management/Control Car Audio Car Video/Navigation Cleaning Appliances Clocks Clothing Accessories Coffee/Tea/Substitutes Communication Accessories Computer Components Computer Drives Computer Networking Equipment Computer/Video Game Accessories Computer/Video Game Control/Input Devices Computer/Video Game Peripherals Computer/Video Game Software Computers Confectionery Products Cosmetic Products Developmental/Educational Toys Diagnostic Monitors Diagnostic Tests

17. Contact Details Maureen Wissel 7601 Penn Avenue SouthRichfield, MN 55423 TUSA 612-291-7134E maureen.wissel@bestbuy.com

18. GPC Update from Carrefour Olivier Mouton

19. Agenda 1. DataSync at Carrefour 2. Roll-out status 3. DataSync Roadmap 19

20. On-line form in which the supplier enters his data Direct flows between partners; integration files in a given data format Global Data Synchronization: Publication of the product information in a data pool by the supplier DataSync at Carrefour Any supplier will be able to electronically transfer 100% of the data that Carrefour needs by using one of the 3 following channels: Canal GENERATION TRANSFER RECEPTION 1. WEBFORM Webform Supplier PIM 2. PEER TO PEER (direct flow) Supplier PIM 3. GDS Recipient Data pool Supplier A Recipient Data pool Source Data pool PIM Recipient Data pool Supplier B Source Data pool Recipient Data pool Source Data pool 20

21. 1. DataSync at Carrefour 2. Roll-out status 3. DataSync Roadmap 21

22. France Roll-out : Figures 1st of March 2008 18 672 446 22

23. 1. DataSync at Carrefour 2. Roll-out status 3. DataSync Roadmap 23

24. Production Time ScheduleFood and Non-Food 24

25. DataSync Roadmap • Manufacturers Roll-Out for Carrefour France • All Food Manufacturers Live by End 2008 • Food & Beverage, Home Care, Personal Care, Wine • Non-Food roll-out by Q2 2008 (Pilot with Philips Lighting) including Electronics Equipment and Major and Small Domestic Appliances • Excluding Clothes and Culture Manufacturers • Country roll-out • Priorities : Spain and Belgium • Roadmap to be validated by Carrefour Board in April • Price Synchronization in scope for Carrefour France • GPC : no link with Internal Classification for the moment 25

26. GPC Update from Wal-Mart Bruce Hawkins

27. Wal-Mart and GPC Wal-Mart’s interest in GPC revolves around: • Product Classification • Product Attributes

28. Wal-Mart’s interest in GPC • Product Classification • Allow Buyers to subscribe (via GDS) to the product groupings they are interested in. • Product Attributes • Category Management • Which products should we carry? • Which products should be displayed together? • Help determine why and where some products perform better than others e.g.: • where do liquid detergents outperform powdered detergents? • does canned fruit sell better in a regular or light syrup? • Bedding: analysis of sales using attributes like sheet type or thread count.

29. Wal-Mart’s interest in GPC • Product Attributes (contin) • Use to associate or group products for: • Business Intelligence reporting & analytics • Planning & Budgeting • Replenishment settings • Compliance management • Merchandising e.g. centralized/regional buying • Track Company initiatives e.g. sustainability • Price management

30. Factors that inhibit the use of GPC • Insufficient coverage • Less than 10% of all items in Wal-Mart have a valid GPC brick code. • 75% of GTIN's sent via GDS have a valid GPC brick code. • 10% of GTIN's sent via GDS have 999’s for a GPC brick code. • GPC attributes are not currently available via the data pool • These may be added in the next release? • Difficult for organizations to systemically and automatically interact with GPC e.g.: • Receive system notification when a new release is made available. • Ability to systematically extract full downloads of the GPC data.

31. GPC Update from SA2 Grant Kille

32. SA2 and Global Product Classification Both former Agentrics and Sinfos implementations support GPC “bricks” Agentrics supports brick attributes and values SA2 implementation will also support all brick attributes and attribute values SA2 provides access to the GPC via a robust user interface GDSN suppliers have been slow to adopt the valid brick codes Most suppliers still using the dreaded “all 9s” We are contacting all suppliers to get them moving to classify properly

33. GPC Update from GS1 Canada Mike Sadiwnyk

34. Canadian Implementation Road Map Data Integrity Startup Phase Rollout Phase 1 2 3 4 5 6 7 8 Governance Steering Stage GS1 ID Standards Implement Stage Bus Process STDS Stage Data Sync STDS Implement Stage CriticalMass Loading Stage Data Clean Stage Value Added Validation Services Stage Process Re-engineering & Legacy integration

35. Canadian Implementation Road Map Data Integrity Startup Phase Rollout Phase 1 2 3 4 5 6 7 8 Governance Steering Stage GS1 ID Standards Implement Stage Bus Process STDS Stage Data Sync STDS Implement Stage CriticalMass Loading Stage Data Clean Stage Value Added Validation Services Stage Process Re-engineering & Legacy integration GS1 Prefix Ownership Audit GS1 Barcode Verification GS1 GTIN Assignment & Allocation rules GS1 Business Process Data Requirements GS1 GTIN Discrepancy Reports – Online Error Mgmt Implementation Deadlines and Compliance Protocol Audits GS1 Data Completion Audits on Mandatory Data

36. Canadian Implementation Road Map Startup Phase Rollout Phase 1 2 3 4 5 6 7 Governance Steering Stage GS1 ID Standards Implement Stage Bus Process STDS Stage Data Sync STDS Implement Stage CriticalMass Loading Stage Data Clean Stage Value Added Validation Services Stage Data Integrity Complete Business Relationship Data Synchronization 8 Process Re-engineering & Legacy integration • ECCnet Next Generation / Item Centre / Retailer Portal • No paper – Listing s • Price Synchronization • Online / Visibility (Sales / Buyers Account) • Upgraded Data Validation Engine • Integration to 1SYNC Data Validation Services / Business Process Scorecards Listing Process- Normalized Product Description Validation Service Shelf Management Process -Images & Dimensions Validation Service POS Management - Tax Validation Service Advertising Management Process - Advertising Image Validation Service DC Receiving -Case Dimensions, TiHi Validation Service

37. Retail Portal / Item Center Service Framework Current Retailer listing Forms GDSN Data Relationship Data (ie Price) Extended Retailer Internal Data Forms Retailer’s Own Data

38. Typical Retailer Workflow Retailer (category manager) can search & view Vendor’s products populated from a data pool, then “subscribe” by catalog or GTIN Alert message to Vendor to populate proprietary product attributes (using Retailer specific rules / edits) Review & approve / reject Vendor data (workflow & messages to manage collaboration) Add “internal only” data using customized edits & business rules “approve” product for listing Link to ERP using API data interface to download (push or pull) “approved” product data, transform & update ERP / PIM / staging Complete visibility to product status and change history at all times

39. Category Manager can go through a series of custom workflow screens for searching, viewing and subscribing to Items. Manager can reject items that require more information via the GDR process or invite Vendor to add proprietary data McKesson ECCnet Next Generation - Collaboration Zone

40. Vendor inputs missing proprietary data and saves item. Alert sent to Category Manager advising that required information is now complete ECCnet Next Generation - Collaboration Zone

41. GPC Enables Routing Vendor Data to Retail Buyer GPC Brick + Attribute Selection String Retailer Buyer Assignment Retailer Merchandise Category • GTIN Filter • GTIN Assignment & Subscription

42. Retailer/Distributor Welcome Screen ECCnet Next Generation - Collaboration Zone Customized in appearance and filtered for items of interest based on the Individual’s role and privileges Planogram ImagesSearch and DownloadClick Here Click on an icon to link to a GS1 service

43. Product Planogram Images

44. Workflow can be extended to publish information to Retail Pharmacist Category Manager can review item, add any internal data required for product listing and download to ERP McKesson ECCnet Next Generation - Collaboration Zone

45. GPC Enables Routing Vendor Data to Retail Buyer GPC Brick + Attribute Selection String Retailer Buyer Assignment Retailer Merchandise Category • GTIN Price assignment/Approval

46. Value to Retailer Drive headcount cost reductions in product listing process Streamline vendor/retailer collaboration using workflow & messages instead of voice, fax, email & paper Eliminate keying for item master updates – download from Kiosk Reduce errors – data entered by Vendor (source) using Retailer specific edits and rules Accelerate listing process for new products – immediate access Workflow queues and standard reports to measure individual productivity, assist in analyzing process bottlenecks at Retailer Single platform to view sales collateral from Vendor – images, sales sheets, promotions, special uses, MSDS, etc. Provides visibility to status of a product moving through listing process to both Vendor & Retailer

47. Value to Vendor Standardize product listing process across multiple Retailers Streamline vendor/retailer collaboration using workflow & messages instead of voice, fax, email & paper Consistent web solution (process) for multiple Retailers Reduce errors – data entered by Vendor (source) using Retailer specific edits and rules (no more guess work) Provides common visibility to status and product data moving through listing process to both Vendor & Retailer Single platform to distribute sales collateral to Retailer – images, sales sheets, promotions, special uses, MSDS, etc Accelerate sales listing process for new products – immediate access to enter new products for a Retailer

48. Contact Details Mike SadiwnykChief Standards Officer 1500 Don Mills Road, Suite 800Toronto, Ontario, Canada M3B 3L1 T+1 416 510 8039F+1 416 510 1916W www.gs1ca.orgE mike.sadiwnyk@gs1ca.org

49. What User Benefits Brings GPC? • Enables GDSN related processes • Internal, external and network synchronisation processes by organising and validating data • Enables granularity and aggregation internally within a company and between trading partners. • Simplifies matching the publication data with subscription data. • Improves accuracy and integrity of item set-up and maintenance. • Language barriers could be eliminated • Facilitates faster implementation into GDSN • Monthly / quarterly updates at aggregate (Brick) level

50. What User Benefits Brings GPC? – cont. • Accelerates new product introduction • Denotes what type of product it is • If new products come in via GDSN the validation workflow is triggered and the product is routed to the buyer • All externally facing communication that references product data could use GPC such as • Product specs; Price Lists; Shipment and Share Reports; Inventory Positions; Product Image Management; Point of Sale (POS) Data; Shelf Data (plan-o-grams); Joint Business Plans; Order Acquisition & Shipment Status; Consumer Response;