1 / 3

Curio - Branding and Packaging Design Work by Social Sherpa

Curio is not just a brand it is an attitude. At Social Sherpa a creative design agency in Ahmedabad we brought that bold spirit to life through naming identity and packaging that feels playful but intentional. With design rooted in curiosity and storytelling shaped by clarity every detail was crafted to stand out without shouting. This project reflects how we translate personality into presence and explore how curiosity turned into design that speaks.

socialsherpa
Download Presentation

Curio - Branding and Packaging Design Work by Social Sherpa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Curio | Branding and Packaging Design Work by Social Sherpa Introduction At Social Sherpa - a creative agency based in Ahmedabad, we had the pleasure of collaborating with Curio, a brand known for its delectable dips and sauces. Our objective was to invigorate Curio's digital presence, crafting a brand persona that resonates with its vibrant flavors and culinary charm. Project Overview ● Client: Curio ● Industry: Food & Beverage (FMCG) ● Services Provided: Branding, Packaging Design, Digital Marketing ● Year: 2023

  2. Objectives ● Brand Refresh: Develop a playful and memorable brand identity that mirrors Curio's innovative product line. ● Packaging Design: Create packaging that reflects the brand's fun and experimental nature. ● Digital Presence: Enhance Curio's online visibility through strategic digital marketing initiatives. Strategy & Execution Branding & Visual Identity Understanding thatCurio's products are all about fun and experimentation, we aimed to mirror this ethos in the brand's visual identity. The logo was designed to resemble puzzle pieces, symbolizing playfulness and creativity. This approach extended to the packaging, where each product range was associated with different types of games—paper games for tomato-based products and board games for emulsified dips. Packaging Design The packaging incorporated elements of Bhil Art, paying homage to the brand's roots in the Jhabua region of Madhya Pradesh. This not only added cultural depth but also ensured that the products stood out on the shelves. The use of vibrant colors and playful illustrations further emphasized the brand's commitment to fun and experimentation. Digital Marketing & Content Creation To amplify Curio's digital presence, we crafted engaging content that blended bold visuals with witty, culinary-themed copy. Sizzling photoshoots showcased the products in mouth-watering detail, while cleverly written captions and copies added a dash of humor and charm. This comprehensive approach ensured that Curio's social media platforms were not only visually appealing but also resonated with their target audience.

  3. Results ● Enhanced Brand Recognition: The new branding and packaging designs significantly improved Curio's visibility in the market. ● Increased Engagement: The revamped digital content led to higher engagement rates across social media platforms. ● Positive Client Feedback: Khushi Dave, R&D Head at Curio, praised Social Sherpa for their responsiveness and flawless execution. Conclusion Through a strategic blend of cultural elements, playful design, and engaging content, Social Sherpa successfully transformed Curio's brand identity. This project exemplifies our expertise in delivering professional branding services that not only capture the essence of a brand but also resonate with its audience. About Us: Social Sherpa is an emerging creative agency in Ahmedabad, India, offering professional graphic design, logo design, and packaging design services. Let us help you build a strong brand identity and create effective marketing materials. Contact us today! Contact: +91 9978011666 Reach Out to Us at contact@sherpa.social Connect us on: Linkedin: https://www.linkedin.com/company/sherpa-social/ Instagram: https://www.instagram.com/social_sherpa_/

More Related