How Google Algorithms Updates Affect the SEO Ranking - Sochtek

1. How Google Algorithms Updates Affect the SEO Ranking Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in a fixed number of steps. For example, for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations. Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc. Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on the search bar, the search engine returns with thousands of results in front of us to choose from. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

2. Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results: 1. The Page Title, Meta Tags ( Meta Keywords and Meta Description) 2. Organic and natural links to website 3. Website’s performance on smartphones, etc. How Google determine the website priority Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results. All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also change the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A

3. keyword that ranks third may rise to first or fall to tenth if there is any change in the web page’s content. In keyword search top positions are held by those websites whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites. What happens when Google updates its Algorithms? Each update in Google’s Algorithm is to tackle a specific problem that affects the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affects hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected. Which websites are mainly affected ● ● ● ● Low quality content sites Spammy content sites Websites that are using black hat SEO Techniques Websites that are focusing on stuffing of keywords Which websites are not affected ● If a website optimizer is following the set rules and directions mentioned by Google and this is providing web users with a great and better experience. Following White Hat SEO Techniques No low quality links No spammy content ● ● ● Make sure the website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then the website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to perform SEO ethically and patiently.