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PR and Communication 13-14 September 2017

Goals, objectives, target groups and communication tools - integrating a PR and Communication Plan into the overall Waste Management Plan. PR and Communication 13-14 September 2017. Structure and main chapters of a Communication Plan. Goals and Objectives Target Groups Messages

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PR and Communication 13-14 September 2017

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  1. Goals, objectives, target groups and communication tools - integrating a PR and Communication Plan into the overall Waste Management Plan PR and Communication 13-14 September 2017

  2. Structure and main chapters of a Communication Plan • Goals and Objectives • Target Groups • Messages • Communication Activities, Tools and Channels • Human Resources / Skills and Capacities • Financial budget • Planning and Timing • Monitoring and Evaluation

  3. Goal Overall Waste Management Plan Objective 1 Objective 2 Objective 3 Target Group 1 Target Group 2 Role and Purpose of PR and Communication chapter / plan Information/Instruction/Message Information/Instruction/Message Tool and activities to be used Tool and activities to be used Planning Implementation

  4. Goal and Objectives – what is the difference? What do you want? Where do you want to go? GOAL What do you have to do for achieving this? Objective 2 Objective 3 Objective 4 Objective 1 GOAL As the old saying goes: ‘you need to know where you’re going before you can know how to get there’. OBJECTIVE

  5. Session 1 ”Goals and Objectives”Discussion topics for working groups • Please define an overall goal • Please define several objectives for this goal • Write down on flipchart paper and present to the forumPleaseexplain how the objectives will help to achieve the goal

  6. Goal Overall Waste Management Plan Objective 1 Objective 2 Objective 3 Target Group 1 Target Group 2 Role and Purpose of PR and Communication chapter / plan Information/Instruction/Message Information/Instruction/Message Tool and activities to be used Tool and activities to be used Planning Implementation

  7. Information / Instruction / Messages • You have formulated your goal and your objectives • You have identified the target groups that are relevant for achieving an objective • You have now to find out and define what you want from the target group. How do they need to behave in order to contribute to achieve the objective? • What does the target group need to know and to understand so that they are able to contribute to the objective? • What do you think – how can you best MOTIVATE them so that they are WILLING to contribute to the objective, to change their behaviour /attitude?

  8. Session 2 ”Target Groups, Tools and Activities”Discussion topics for working groups • Please find out and define the relevant target group(s) for an objective • Then identify and develop what you have to communicate to the target group in order to reach the objective and how you are going to communicate to the target group • Write down on flipchart paper and present to the forum –  Please tell us what are you going to tell each specific target group and which communication tools you will use

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