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PPT-SEO Basics for Small Businesses

For small businesses, improving SEO is a relatively<br>inexpensive and accessible tactic to make information about the<br>business and its offerings easier to find online. This, in turn, can<br>help improve its web traffic and drive more customers to the<br>business.

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PPT-SEO Basics for Small Businesses

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  1. SEO BASICS FOR SMALL BUSINESSES Presented by: Lana Cafe

  2. INTRODUCTION TO SEO The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. For small businesses, improving SEO is a relatively inexpensive and accessible tactic to make information about the business and its offerings easier to find online. This, in turn, can help improve its web traffic and drive more customers to the business. In particular, optimizing for local SEO can be a powerful way to ensure a business reaches customers in the area, particularly for businesses with brick-and-mortar locations.

  3. WHY SEO IMPORTANT SEO helps you attract your target audience, who is most likely to engage with your content, buy your products, and sign up for your services. It works by directing users to important product and landing pages on your website, making it easy for customers to find what they are looking for. INCREASED ONLINE VISIBILITY TARGETED TRAFFIC COST-EFFECTIVE MARKETING COMPETITIVE ADVANTAGE IMPROVED BRAND CREDIBILITY

  4. KEYWORD RESEARCH Identify Keywords: Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find relevant keywords for your business. Long-Tail Keywords: Focus on longer, specific phrases that your target audience might search for. They often have less competition.

  5. 3. ON-PAGE SEO Title Tags: Include your main keywords in the title of your pages. Meta Descriptions: Write compelling descriptions (around 150 characters) that include keywords to encourage clicks. Headers: Use H1, H2, H3 ......H6 tags to structure your content and incorporate keywords. Content Quality: Create informative, engaging, and original content that provides value to your audience. Aim for at least 300-500 words per page.

  6. 4. TECHNICAL SEO Mobile-Friendliness: Ensure your website is responsive and works well on mobile devices. Site Speed: Use tools like Google PageSpeed Insights to test and improve your website’s loading time. Secure Site (HTTPS): Use HTTPS to secure your site, which is also favored by Google.

  7. 5. LOCAL SEO Google My Business: Create and optimize your Google My Business listing. Keep it updated with accurate information, photos, and customer reviews. Local Keywords: Include location-specific keywords in your content. NAP Consistency: Ensure your Name, Address, and Phone number are consistent across all online listings.

  8. 6. LINK BUILDING Internal Links: Link to other pages on your website to help users navigate and improve SEO. External Links: Get backlinks from reputable sites to enhance your site’s authority. You can achieve this through guest blogging, partnerships, or local sponsorships.

  9. 7.CONTENT MARKETING Blogging: Regularly publish blog posts that answer common questions or provide insights related to your industry. Visual Content: Use images, infographics, and videos to make your content more engaging

  10. 8. MONITORING AND ANALYTICS Google Analytics: Set up Google Analytics to track website traffic and user behavior. Search Console: Use Google Search Console to monitor your site’s performance and identify issues. Track search engine rankings, impressions

  11. 9. STAY UPDATED SEO Trends: SEO is always evolving. Follow reputable SEO blogs, forums, and resources to stay informed about best practices and algorithm changes.

  12. 10. PATIENCE AND PERSISTENCE Long-Term Strategy: SEO is not a quick fix. It can take time to see results, so stay committed to optimizing your site and creating quality content

  13. SEO BEST PRACTICES Quality over Quantity: Prioritize quality content, links Stay Up-to-Date: Follow latest SEO trends, algorithm updates Avoid Spam: Refrain from keyword stuffing, link schemes Local Focus: Target local audience, optimize for local search

  14. COMMON SEO MISTAKES TO AVOID Duplicate Content Poor Mobile Experience Slow Page Speed Thin or Low-Quality Content Keyword Stuffing By following these SEO basics, small businesses can improve their online visibility, drive targeted traffic, and increase conversions.

  15. Connect with us. Briefly elaborate on what you want to discuss. https://zypherlearning.com/ WEBSITE mentor@zypherlearning.com EMAIL +91 81379 18885 CALL US

  16. THANK YOU!!!!!

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