ADVERTISING AWARENESS How the alcohol & tobacco industry targets YOUTH with their advertising and marketing strategies. Brands are everywhere. kind. Free t-shirt. Great prices. Great prices . reliable. cool. quality. Online shopping. convienent. savings. What is a brand?. s mart .
ADVERTISING AWARENESSHow the alcohol & tobacco industry targets YOUTH with their advertising and marketing strategies.
What is a brand?
Taste the rainbow. ________________
You’re in good hands. ______________
Companies spent $496 billion last year on advertising.
But some of it is free…
PICK ME! PICK ME!
2011 WGBH Educational Foundation
different in their Advertising Strategies…
No matter what they say in public, the truth is…
are their market!
Movie-Going Largest Population?
Yup. It’s you.
Alcohol & tobacco purposely placed on store shelves next to other products that are popular with youth…