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Decade Shift: Mobile Innovation in Campaign Marketing

Explore the evolution of marketing over two decades, focusing on the rise of mobile devices, impactful campaigns, and brand engagement. Learn how P&G leveraged mobile elements for successful results. Includes insights on the future of mobile campaigns.

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Decade Shift: Mobile Innovation in Campaign Marketing

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  1. William Gibson, author, 1999

  2. Once upon a time…

  3. The First Decade. Press, Magazines, and Retail

  4. The Second Decade. TV and the PC

  5. PC? Mobile?

  6. Diffusion of Innovations

  7. 23% of online time is spent on mobile devices Source: Comscore GSMA/MMM

  8. P&G Commendation – 100k Downloads and counting! “I've got some good news... we've just completed the post campaign analysis for Pringoooals and the mobile element of the campaign absolutely stormed it! The brand shift study recorded some amazing results - record breaking for P&G even. This is great news as it massively opens the door for future mobile campaigns.” Liam Pook P&G Digital Planner - Starcom

  9. “It’s easier to be repeatedly useful than repeatedly funny”

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