The Future of Functional Food and Drinks - successful product positioning and claims
Summary The Future of Functional Food & Drinks - successful product positioning and claims provides a comprehensive overview of the functional food and drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies.
Synopsis The Future of Functional Food & Drinks - successful product positioning and claims provides a roadmap for identifying future trends in the functional food and drinks market.In particular, this report includes: • A review of the current state of the regulatory landscape in major markets and the implications for the functional food and drinks market • Analysis of how the functional food and drinks market can be segmented. It looks at functional food and drinks in terms of the relationship of claims to performance, prevention and treatment, and how these performance, prevention and treatment claims map onto consumer age groups and site-specific benefits
Reasons to buy • This report allows marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market • The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted, and with what ingredients Check Full Report : http://www.jsbmarketresearch.com/food-beverages/r-The-Future-of Functional-Food-and-Drinks-successful-product-positioning-and-claims-110430
The Future of Functional Food and Drinks The Regulatory Landscape Trends in Functional Food and Drinks The Consumer Landscape The Future of Functional Food and Drinks Segmenting The Functional Food and Drinks Market
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