Developing Nabulsi Soap

1. Developing Nabulsi Soap

2. Graduation Group: Zuhoor Mosa Lamya Drawsheh Khawla Beshtawi Hala Qudri Supervisor: Dr.Ayham Jaron

3. Main points: 1- Introduction 2- Project goals 3- data collection 4- result and data analysis 7- the marketing plan 8- Conclusion and recommendation

4. Introduction Nablus Characterized since ancient by soap industry Made from high-quality olive oil, so Nabulsi soap differ from Other types with its white color, prepared from olive oil and caustic soda. The manufacture of Nabulsi soap decline and the most important reason for this decline in using nabulsi soap is probably the competition by cheaper foreign soap products .as well as the introduction of new consumption models that led young generations to prefer shampoo and perfumed soaps.

5. The actual decline of the Nabulsi soap industry is also because of the diminution of local consumption: people who still buy and use it today are getting older. While they remain appreciate good qualities of their traditional soap, these persons aged sixty years or more. Younger generations, in particular, prefer to use other foreign products that appear more modern and of better quality .

6. The traditional nabulsi soap it self have undesirable and unsuitable features by customers such as its shape, smell, size and packaging . The problem of its competitiveness is often attributed to its difficulty to face modernity But if it changed to better fit the more modern requirements of everyday use it would continue to exist as Nabulsisoap

7. The nabulsi soap development project focuses mainly on determining customer needs as to create successful new soap products, we must understand customers, markets and local competitors to develop soap product that deliver superior value to customers.

8. Project goals 1- Preserve the heritage soap industry in addition to develop it to become competitive. 2- Support and enhance the national products . 3- improve the company economic and competitive status through remain fresh & current in the market place. 4- gain new customers, retain existing customers and increase profitability.

9. Data collection

10. Data collection We have visited supermarkets, pharmacies and asked about the case of products, according to the best-selling, does customer prefer liquid or solid soap? What kinds of Nabulsi soap is exist in the market? We had an interview with chemical specialists , we asked them about the possibility of changing the form of soap, and the possibility of adding natural oils because our aim was adding aroma with preserving the natural characteristics of the product, we were involved in the two types of manufacturing soap hot and cold processes, and the results will be showed later .

11. On the other hand, we visited many soap factories , and saw some production lines, we asked them about how manufacturing, and if they had previous experiments related to Nabulsi soap development, we watched manufacturing manual extruder, and we asked about the prices.

12. We conducted an interview with the director of a plastics factory, and asked about the ability of producing molds for soap manufacturing, he told us about alternatives with acceptable price and provide us information about horizontal and vertical methods which will be explained later We visited perfumery shops and informed about the kinds of natural aromatic oils, and asked about the prices.

13. Finally, as we contact with customers and identify their needs and expectations we use two tools to obtain customer needs: 1) Focus groups 2) Questionnaire

14. Focus groups: 9 focus groups was conducted, all responses was recorded and analyzed. The results shows that more the majority of people do not like nabulsi soap and didn’t buy it because of its: 1- Cube shape 2- Unattractive smell 3- Big size 4- Unappealing and unaccepted package

15. Questionnaire the questionnaire includes: 1- personal questions about ( age , six ) 2- general questions about their soap consumption and Purchasing decision. 3- specified questions about nabulsi soap. 4- Yes or no questions 5- Multiple-choice questions (closed questions) 6- Open questions

16. The questionnaire covers all data that we need in our project. In addition we use on line survey/questionnaire in order to reach large geographical distributions, real-time access and people can answer questions comfortably.

17. Results and data analysis results of survey were analyzed and the customer requirements and technical requirements, processes, parts and others were determined. This step includes: 1- questionnaire results 2- house of quality 3- process requirements 4- the packaging requirements

18. Questionnaire results From the survey we developed, the voice of customer was revolving around the following five features for the new suggested Nablus soap product. These features are : 1- smell 2- shape 3- size 4- package 5- cost

19. The results was as follows: 1) size medium 89%

20. 2) Shape Oval 86%

21. 3) Smell Flowers smells 38%

22. 4) Packaging made of: Plastic 44%

23. 5) Cover features:

24. 6) Cost 2-4 shekel 48%

25. We conclude that the majority of people prefer: 1-medium size 2-oval shape 3-plastic packaging 4-flowers aroma 5-would bay 2-4 shekels a price for the soap 6-package opens from side 7-simple package 8-cool colors

26. We conclude that the majority of people : 1-Use soap bars more than liquid soap as(64%) 2-Buy soap from supermarket as (82%) 3-Women who decide the soap type as (55%) 4-When shopping look at the package, price and quality. 5-Think that traditional nabulsi soap is moderate quality soap 6-Prefer not to change the soap color an remain its natural color. 7-Would by the new developed soap if it is available in market as (90%).

27. House of quality

29. Interrelationship matrix: Strong relationship Moderate relationship Weak relationship

30. Technical correlation matrix: Strong positive Positive

31. Customer rating :

32. processes requirements ***The needed manufacturing processes and parts : the cold process was preferred over the hot process for the following reasons : 1) the cold process keeps the added smell 2) it serves a good material in the soap " Glycerin" 3) it's cheaper and faster Then there are two recommended manufacturing processes rather than traditional process and give the required needs. These are the horizontal molding and the vertical molding.

34. vertical molding process description : Use Transparent oily paper inside the tube so they can remove it quickly an then pour the soap mixture inside the mold as shown bellow. then let oval soap tube to cool

35. after removing the soap tube from the mold , the final shape is like what the photo shows.

36. finally , the cutting process are applied. After cutting the soap appears like this photo.

37. Horizontal molding process: In horizontal molding we follow up these procedures.

39. packaging requirements and processes From the survey we can determine what's the soap package should looks like .So we give the packaging requirements to a designer and he designs so many colors of the same package with the required features : the packages are shown in the photos bellow

42. Marketing plan

43. Company description The factory was established in 1986 in Nablus. They started in producing soap of olive oil , and then they move next to produce needed cleaning products by local market . the factory construction is two floors with area of 1300 m2 .The factory add recently a production lines for plastic bottles that needed to fill it with products. The factory added new products and developed the existing ones continually.

44. Vision The factory aims to become a pioneering factory that produces and supplies high quality detergents and home care products at a good price to the local and regional markets. Mission Supplies high quality detergents and home care products to the local and regional markets at a good price through distribution channels that reach the majority of the local market.

45. Brief description of the new product The developed Nabulsi soap product is a mid-sized oval bar of soap consists essentially of sodium hydroxide, olive oil, rose oil and water. Its packaging is plastic and simple . the benefits of traditional Nabulsi soap, it is excellent for sensitive skin and dry because it contains factors blessed and soothing the skin. Olive oil soap is the best treatment for skin diseases such as eczema and psoriasis. Olive oil soap protects the body's natural oils from oxidation which leads to prolong cell life .

46. In addition to all these benefits. The developed soap contains rose oil which give the skin extra brightness and smoothness also give the soap nice and fresh smell. The new soap is also moderated to keep up with customers needs especially the new generation people between 15-30 years old . it is packaging is moderated to become plastic and nice as customers wants and its oval moderate size is more comfortable And ergonomic.

47. Market analysis It includes: 1. market summary 2. target market main competitors 3. Five forces 4. SWOT analysis

48. Market summary The customers have a strong desires for the development of Nabulsi soap .the questionnaire shows that 90% of people will buy the developed nabulsi soap and this is an excellent ratio. The questionnaire shows that our targeted market should be women. through the questionnaire we were able to determine the requests and desires of women . we feel it is imperative to focus our limited resources on a particular geographic region where we can establish demand for our product. After successful market penetration, we can expand our market to another geographic region.

49. Target market Identify: women who well aware about beauty and care for their skin , they need soap to maintain their skins beautiful and young , soap that will enjoy customers with its shape, packaging and smell . they are our ideal customers. This target market is selected on the basis of product features and buyer of the product . this showed in the survey results

50. Main competitors