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Exploring Evolutionary Business Models for Research Dissemination at Oxford University Press

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This paper discusses how Oxford University Press (OUP) is innovating its business models to enhance research dissemination. OUP is testing various approaches, such as subscription models, open access, and institutional memberships, to increase the reach and financial sustainability of scholarly publications. Case studies, including Nucleic Acids Research and eCam, provide insights into the effects of open access on usage and citations. The study aims to determine the efficacy of new models in achieving broader dissemination while maintaining financial viability.

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Exploring Evolutionary Business Models for Research Dissemination at Oxford University Press

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  1. Evidence-based policy or policy-based evidence?Experimenting with evolving business models for the publication of research information Martin Richardson Oxford University Press

  2. Experimenting with evolving Business Models • OUP is keen to experiment with any business model which may help it achieve its mission more effectively than existing models. • Our experiments are designed to discover whether new business models can achieve wider dissemination than existing models • But in order to be successful any new business model will also need to be financially viable

  3. Experimenting with evolving Business Models • Subscriptions & free access • Open access • Author access and institutional repositories

  4. Subscriptions and free access • Online and print subscriptions • Consortia pricing • Document delivery/pay–per view • Licensing • Free access for developing countries • Free back-issue archives • Free access for authors

  5. Case Study: Nucleic Acids Research

  6. Case Study: Nucleic Acids Research

  7. Experimenting with Open Access • ModelJournal • Full OA Nucleic Acids Research • Partial OA Journal of Experimental Botany • Sponsored OA Evidence-Based Complementary & Alternative Medicine

  8. Partial Open Access • Partial open access model • Optional Author charge of £250/$400 • Waiver for UK authors - grant from JISC • Reviews & special issues not open access • Subscription prices held for 2005 • Subscription price may be reduced in future years

  9. Sponsored Open Access • New Journal launched June 2004 • Sponsored by Ishikawa Natural Medicinal Products Research Center,Japan • Print version sold on subscription • Online version open access • No charges to authors

  10. Full Open Access • Editorial review process separate from charging procedure • Publication charge of $1500 per paper • Discounted charge of $500 for authors from institutions with print subscriptions or with “institutional membership” • Simultaneous publication in PubMed Central archive • Unlimited re-use for research & educational purposes

  11. Full Open Access • Institutional Membership Scheme • Becoming an Institutional Member gives discounted publication charges of US$500 (full rate US$1500) to corresponding authors based at the member institution. • Institutional Membership is FREE if you have an institutional print subscription • Otherwise a 2005 institutional membership costs £1423 / $2459, which was the price of an online only subscription in 2004.

  12. Does Open Access increase usage?

  13. Does Open Access increase usage? Case study: eCam Usage Analysis • Average full-text downloads per article

  14. Institutional Repositories • partnership with Oxford University Library Services, (OULS) in support of the national SHERPA project. • online access for OULS to articles by Oxford University-based authors published in many of the Oxford Journals from 2002 • the articles will then be searchable via the OULS pilot institutional repository and available free of charge to researchers across the globe

  15. Author e-offprints OUP authors automatically receive toll-free links for linking to the full text of their articles

  16. OUP Journals Online OAI (Open Archives Initiative) harvesters & aggregatorse.g. www.OAIster.org Journal Author Article The OUP/Sherpa Project Metadata toOxford Eprints Link to OUP for PDF full text delivery OAI harvesters crawl and index OAI-compliant websites (Self-archiving) Oxford University Eprints I.R.

  17. Case Study: Free Archives • Average subscription circulation trend for 28 journals with free back issue archives

  18. Experimenting with evolving Business Models • Next steps • Further usage analysis • Citations/impact factor • Financial impact • Cost/benefit analysis

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